Articles

Kim Salazar

Kim Salazar is a Senior User Experience Specialist with Nielsen Norman Group. Salazar combines her background as a developer and education in Computer Science with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.

@kimmyaf

Articles and Videos

Online Shoppers Take Note of Socially Conscious Retailers
October 3, 2021Oct 3, 2021 | Article: 6 minutemins to read
Ecommerce brands that demonstrate their efforts toward social causes stand out to customers who hold similar values.
The Practice of Customer-Journey Management
July 18, 2021Jul 18, 2021 | Article: 7 minutemins to read
User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.
Collaboration in the Omnichannel Experience
April 25, 2021Apr 25, 2021 | Article: 9 minutemins to read
Collaboration is one of the 5 key components of omnichannel user experience. Collaboration between normally disparate devices or channels creates new ways to interact.
Scenario Mapping: Design Ideation Using Personas
March 28, 2021Mar 28, 2021 | Article: 7 minutemins to read
Persona-based scenarios can be leveraged to influence design through guided brainstorming workshops called scenario-mapping workshops.
A Framework for CX Transformation: How to Operationalize CX at Scale
March 14, 2021Mar 14, 2021 | Article: 8 minutemins to read
To deliver high-quality omnichannel experiences, companies must develop an operational ecosystem that enables crossfunctional collaboration and quick reaction to customers’ needs.
How to Choose the Scope of Your Personas
February 19, 2021Feb 19, 2021 | 5 minutemin video
Personas are not "one size fits all" in the UX design process. Broad-scope personas work for high-level divisions but are too shallow for detailed design decisions.
Contextual Inquiry: Inspire Design by Observing and Interviewing Users in Their Context
December 6, 2020Dec 6, 2020 | Article: 8 minutemins to read
Through observation and collaborative interpretation, contextual inquiry uncovers insight about user’s that may not be available via other research methods.
Refine, Remodel, Rebuild: 3 Strategies for Experience Improvement
October 11, 2020Oct 11, 2020 | Article: 7 minutemins to read
To improve customer experience, solutions range from low to high investment and impact, based on budget, risk tolerance, readiness, and unmet needs.
Orchestration in the Omnichannel Experience
August 16, 2020Aug 16, 2020 | Article: 8 minutemins to read
One of the 5 key components of a successful omnichannel user experience, orchestration creates a personalized customer journey.
Analyzing Qualitative User Data in a Spreadsheet to Show Themes
July 24, 2020Jul 24, 2020 | 3 minutemin video
A simple method for visually identifying strong vs. weak themes in qualitative data from user research: by placing individual observations in a spreadsheet and color-coding them.
Previous « Prev « 1 2 3 4 5 6 7 8 » Next