UX-Maturity Stage 4: Structured
An organization recognizes the value of UX and has semisystematic UX-related methodology that is widespread, but with varying degrees of effectiveness and efficiency.
Rachel Krause is a User Experience Specialist with Nielsen Norman Group. Her areas of expertise include storytelling, UX in agile, design thinking, scaling design, and UX leadership. She has also planned and conducted research on careers, UX maturity, and intranets for clients and practitioners in numerous industries.