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Articles

Kate Moran

Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

@kate__moran

Articles and Videos

  • When to Use Context Methods: Field and Diary Studies

    Context methods provide an understanding of users’ real-life settings and behaviors. They inform the design of products and services.

  • Campbell’s Law: The Dark Side of Metric Fixation

    When organizations optimize metrics at the cost of all else, they expose themselves to metric corruption. Ultimately, as the Facebook scandal illustrates, they may fail their users and their business goals.

  • Context Methods: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about ethnographic methods like field studies and diary studies — methods that help you learn about your user’s context.

  • Remote Usability Testing: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about conducting user testing remotely.

  • UX-Maturity Stage 2: Limited

    Inconsistently and erratically, some people in these organizations are trying to advance UX work, but don’t often achieve good results.

  • Quantitative Research: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about quant research, quant usability testing, analytics, and analyzing data.

  • Don't Overthink UX ROI

    It can be hard to calculate the return on investment (ROI) for user experience design improvements. But don't get bogged down in less-important details: often simple metrics can give a good-enough estimate to justify UX investments.

  • Design Thinking: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about design thinking.

  • Qualitative Usability Testing: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about planning, conducting, and analyzing qualitative user testing.

  • Overlay Overload: Competing Popups Are an Increasing Menace

    Today’s users are overwhelmed by a plethora of site and browser-initiated popups with content unrelated to their current task.