Companies should describe their giving back and social responsibility in simple terms, at the right level of detail to build trust and avoid user skepticism.
Users still expect to see company addresses, phone numbers, and email addresses on ‘Contact Us’ pages. Don’t hide or replace these elements with automated tools such as ‘Contact Us’ forms or chat.
Users expect About Us sections to be clear, authentic, and transparent. They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs.
International B2B sites should demonstrate regional presence, adapt to local conventions, and ensure that localized sites are consistent with a main site.
Good FAQ pages use legible typography, chunking, appropriate spacing, easy navigation to individual questions, and reflect the current questions of the site users.
On a large screen, hiding the chrome significantly affects discoverability and interaction cost, with virtually no improvement to the content-to-chrome ratio.
Format-based navigation, such as links to Videos, at the top levels of a website’s information architecture lacks sufficient context and information scent for topic-focused users.
Individual investors are intimidated by overly complex IR sites and need simple summaries of financial data. Both individual and professional investors want the company's own story and investment vision.
As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with bloated sites that don't serve their needs or list a PR contact.
Compared with a similar 2001 study, a new study of journalists as they looked for information on corporate websites' PR areas showed significant usability improvements: a 5% higher success rate and 15% increased guidelines compliance.
A company's homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website's business value, so following key guidelines for homepage usability is well worth the investment.
Corporations spend millions on PR, and yet the press sections of their websites often fail to meet journalists' most basic information needs. In our recent usability study, journalists found answers to only 68% of their questions across a range of corporate sites.
Companies should describe their giving back and social responsibility in simple terms, at the right level of detail to build trust and avoid user skepticism.
Users still expect to see company addresses, phone numbers, and email addresses on ‘Contact Us’ pages. Don’t hide or replace these elements with automated tools such as ‘Contact Us’ forms or chat.
Users expect About Us sections to be clear, authentic, and transparent. They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs.
International B2B sites should demonstrate regional presence, adapt to local conventions, and ensure that localized sites are consistent with a main site.
Good FAQ pages use legible typography, chunking, appropriate spacing, easy navigation to individual questions, and reflect the current questions of the site users.
On a large screen, hiding the chrome significantly affects discoverability and interaction cost, with virtually no improvement to the content-to-chrome ratio.
Format-based navigation, such as links to Videos, at the top levels of a website’s information architecture lacks sufficient context and information scent for topic-focused users.
Individual investors are intimidated by overly complex IR sites and need simple summaries of financial data. Both individual and professional investors want the company's own story and investment vision.
As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with bloated sites that don't serve their needs or list a PR contact.
Compared with a similar 2001 study, a new study of journalists as they looked for information on corporate websites' PR areas showed significant usability improvements: a 5% higher success rate and 15% increased guidelines compliance.
A company's homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website's business value, so following key guidelines for homepage usability is well worth the investment.
Corporations spend millions on PR, and yet the press sections of their websites often fail to meet journalists' most basic information needs. In our recent usability study, journalists found answers to only 68% of their questions across a range of corporate sites.
