Corporate Websites Articles & Videos

  • Enterprise User Experience

    Trends for improving the user experience for enterprise software and other internal design projects.

  • Social Impact and Sustainability on Corporate Websites

    Companies should describe their giving back and social responsibility in simple terms, at the right level of detail to build trust and avoid user skepticism.

  • ‘Contact Us’ Page Guidelines

    Users still expect to see company addresses, phone numbers, and email addresses on ‘Contact Us’ pages. Don’t hide or replace these elements with automated tools such as ‘Contact Us’ forms or chat.

  • "About Us" Information on Websites

    Users expect About Us sections to be clear, authentic, and transparent. They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs.

  • International B2B Audiences: Top 5 Ways to Improve Your Site for Global Users

    International B2B sites should demonstrate regional presence, adapt to local conventions, and ensure that localized sites are consistent with a main site.

  • Great Summaries on ‘About Us’ Pages Engage Users and Build Trust

    Tell your story on top-level pages in ‘About Us.’ People who trust you are much more open to engaging with your organization and website.

  • An FAQ’s User Experience Deconstructed

    Good FAQ pages use legible typography, chunking, appropriate spacing, easy navigation to individual questions, and reflect the current questions of the site users.

  • FAQs Still Deliver Great Value

    A usable website FAQ can improve products, services, information, and user experience as part of your knowledge management process.

  • Maximize the Content-to-Chrome Ratio, Not the Amount of Content on Screen

    On a large screen, hiding the chrome significantly affects discoverability and interaction cost, with virtually no improvement to the content-to-chrome ratio.

  • Avoid Format-Based Primary Navigation

    Format-based navigation, such as links to Videos, at the top levels of a website’s information architecture lacks sufficient context and information scent for topic-focused users.

  • Interesting Facts Make Web Pages Compelling

    Users hunt for facts online, so factually rich content will attract readers and keep their attention.

  • Corporate Blogs: Front Page Structure

    Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.

  • Investor Relations (IR) on Corporate Websites

    Individual investors are intimidated by overly complex IR sites and need simple summaries of financial data. Both individual and professional investors want the company's own story and investment vision.

  • Press Area Usability

    As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with bloated sites that don't serve their needs or list a PR contact.

  • PR on Websites: Increasing Usability

    Compared with a similar 2001 study, a new study of journalists as they looked for information on corporate websites' PR areas showed significant usability improvements: a 5% higher success rate and 15% increased guidelines compliance.

  • Top 10 Guidelines for Homepage Usability

    A company's homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website's business value, so following key guidelines for homepage usability is well worth the investment.

  • Corporate Websites Get a 'D' in PR

    Corporations spend millions on PR, and yet the press sections of their websites often fail to meet journalists' most basic information needs. In our recent usability study, journalists found answers to only 68% of their questions across a range of corporate sites.

  • Enterprise User Experience

    Trends for improving the user experience for enterprise software and other internal design projects.

  • Social Impact and Sustainability on Corporate Websites

    Companies should describe their giving back and social responsibility in simple terms, at the right level of detail to build trust and avoid user skepticism.

  • ‘Contact Us’ Page Guidelines

    Users still expect to see company addresses, phone numbers, and email addresses on ‘Contact Us’ pages. Don’t hide or replace these elements with automated tools such as ‘Contact Us’ forms or chat.

  • "About Us" Information on Websites

    Users expect About Us sections to be clear, authentic, and transparent. They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs.

  • International B2B Audiences: Top 5 Ways to Improve Your Site for Global Users

    International B2B sites should demonstrate regional presence, adapt to local conventions, and ensure that localized sites are consistent with a main site.

  • Great Summaries on ‘About Us’ Pages Engage Users and Build Trust

    Tell your story on top-level pages in ‘About Us.’ People who trust you are much more open to engaging with your organization and website.

  • An FAQ’s User Experience Deconstructed

    Good FAQ pages use legible typography, chunking, appropriate spacing, easy navigation to individual questions, and reflect the current questions of the site users.

  • FAQs Still Deliver Great Value

    A usable website FAQ can improve products, services, information, and user experience as part of your knowledge management process.

  • Maximize the Content-to-Chrome Ratio, Not the Amount of Content on Screen

    On a large screen, hiding the chrome significantly affects discoverability and interaction cost, with virtually no improvement to the content-to-chrome ratio.

  • Avoid Format-Based Primary Navigation

    Format-based navigation, such as links to Videos, at the top levels of a website’s information architecture lacks sufficient context and information scent for topic-focused users.

  • Interesting Facts Make Web Pages Compelling

    Users hunt for facts online, so factually rich content will attract readers and keep their attention.

  • Corporate Blogs: Front Page Structure

    Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.

  • Investor Relations (IR) on Corporate Websites

    Individual investors are intimidated by overly complex IR sites and need simple summaries of financial data. Both individual and professional investors want the company's own story and investment vision.

  • Press Area Usability

    As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with bloated sites that don't serve their needs or list a PR contact.

  • PR on Websites: Increasing Usability

    Compared with a similar 2001 study, a new study of journalists as they looked for information on corporate websites' PR areas showed significant usability improvements: a 5% higher success rate and 15% increased guidelines compliance.

  • Top 10 Guidelines for Homepage Usability

    A company's homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website's business value, so following key guidelines for homepage usability is well worth the investment.

  • Corporate Websites Get a 'D' in PR

    Corporations spend millions on PR, and yet the press sections of their websites often fail to meet journalists' most basic information needs. In our recent usability study, journalists found answers to only 68% of their questions across a range of corporate sites.