Articles

Feifei Liu

Feifei Liu (刘菲菲) is a User Experience Specialist with Nielsen Norman Group, conducting research on a broad range of design issues, including the distinction between high-value user tasks and lower-value interactions and eyetracking studies of content usability. She has also researched the Internet user experience for children and the structural differences in the experience architecture of the web in China vs. Western countries.

Articles and Videos

Love at First Sight in Eyetracking
July 2, 2021Jul 2, 2021 | 3 minutemin video
When users search for information, they don't always keep looking for the best solution. In our eyetracking studies 20% of the time, users make do with the first result and don't look any further.
International Usability Testing: Why You Need It
April 18, 2021Apr 18, 2021 | Article: 10 minutemins to read
User testing in different countries helps identify culturally specific usability issues. Testing correctly and at the right time will help you thrive in a new market.
Modify Your Design for Global Audiences: Crosscultural UX Design
March 21, 2021Mar 21, 2021 | Article: 11 minutemins to read
Crosscultural design adaptations range from translation to localization. Researching general and contextual cultural differences helps you decide what type of design changes you should make.
Livestream Ecommerce: What We Can Learn from China
February 28, 2021Feb 28, 2021 | Article: 17 minutemins to read
Livestreams allow users to see products in detail and get their questions answered in real time. They can be integrated in ecommerce websites and on social-networking apps.
Why Customers Unfollow You on Social Media
January 15, 2021Jan 15, 2021 | 3 minutemin video
Our user research revealed 5 key reasons people have unfollowed a company's social media accounts. The study also found tips to reduce unfollowing behaviors.
Changes in Important Information-Seeking Behavior on the Internet Over 22 Years
July 31, 2020Jul 31, 2020 | 3 minutemin video
We studied the most important activities users perform on the internet, repeating an old classic study. Users' most critical behaviors have shifted substantially over 22 years, due to more information available online and the constant presence of mobile devices.
The Love-at-First-Sight Gaze Pattern on Search-Results Pages
July 12, 2020Jul 12, 2020 | Article: 6 minutemins to read
Eyetracking studies show that users sometimes look at only a single result on a search-results page because that result is good enough for their needs.
How Search Engines Shape Gaze Patterns During Information Seeking: Google vs. Baidu
May 31, 2020May 31, 2020 | Article: 10 minutemins to read
Search-engine design alters users’ gaze patterns on search-engine results pages, but only when users find the information on the page relevant to their current task.
Different Information-Seeking Tasks: Behavior Patterns and User Expectations
May 24, 2020May 24, 2020 | Article: 14 minutemins to read
Fact-finding tasks were less memorable, while complex research-based tasks required more effort from users. Top user expectations for each task type varied.
Making Cutting-Edge Technology Approachable: A Case Study of Facial-Recognition Payment in China
May 10, 2020May 10, 2020 | Article: 15 minutemins to read
First-time users were concerned after using facial-recognition payment. Better onboarding experiences can relieve concerns and form factual mental models.
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