International Usability Testing: Why You Need It
User testing in different countries helps identify culturally specific usability issues. Testing correctly and at the right time will help you thrive in a new market.
Feifei Liu (刘菲菲) is a User Experience Specialist with Nielsen Norman Group, conducting research on a broad range of design issues, including the distinction between high-value user tasks and lower-value interactions and eyetracking studies of content usability. She has also researched the Internet user experience for children and the structural differences in the experience architecture of the web in China vs. Western countries.