Ecommerce brands that demonstrate their efforts toward social causes stand out to customers who hold similar values.
Establish and operationalize journey-level experience design work across functional group for continuous improvement
Kim Salazar
Senior User Experience Specialist
Kim Salazar is a Senior User Experience Specialist with Nielsen Norman Group. Kim combines her background as a developer and education in Computer Science and HCI with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.
Kim’s areas of expertise include: omnichannel customer experience, newsletters and marketing email design, and ecommerce user experience. She also has extensive experience conducting qualitative research and data analysis methodologies in order to help clients identify user behavior patterns to inform business strategy. Kim has developed systematic processes for the research and development of qualitative research deliverables such as, personas and customer journey maps. She leads training seminars to help digital product teams understand these processes as well as many other UX topics.
Prior to joining NN/g, Kim worked as a User Experience Designer for W.R. Berkley Corporation focusing on defining a style guide and transitioning a suite of thick client insurance solutions to scalable web-based applications. Before that, she worked as a senior UX Architect at digital advertising agency, VML, and as lead software engineer at Principal Financial Group.
Kim holds a Master’s degree in Human-Computer Interaction from Iowa State University. Kim is based out of Kansas City, Missouri.
Courses taught by Kim
Courses taught by Kim
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Customer-Journey Management
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Journey Mapping to Understand Customer Needs
Learn the process for capturing and communicating UX insights across complex interactions
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Omnichannel Journeys and Customer Experience
Create a usable and cohesive cross-channel experience by following guidelines to resolve common user pain points in a multi-channel landscape
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Personas: Turn User Data Into User-Centered Design
Successfully turn user data into user interfaces. Learn how to create, maintain and utilize personas throughout the UX design process.
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UX Deliverables
Effectively communicate UX design ideas and research findings to managers, collaborators, and other stakeholders.
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Web Page UX Design
Designing successful web pages based on content priority, visual design, and the right page components to meet objectives.
Publications
Publications
More about Kim
More about Kim
Experience
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Berkley Technology Services
User Experience Designer -
VML
Senior User Experience Architect -
Principal Financial Group
IT Application Analyst Lead
Education
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M.S. Human-Computer Interaction
Iowa State University -
B.S. Computer Science
Central College