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Articles

Kim Salazar

Kim Salazar is a Senior User Experience Specialist with Nielsen Norman Group. Salazar combines her background as a developer and education in Computer Science with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.

@kimmyaf

Articles and Videos

  • 4 Steps to Field Studies with Users

    Customer visits and other field studies to observe users in their natural habitat are one of the most important user research methods. This video covers the 4 basic steps to prepare and carry out ethnographic-style research, preferably early in the UX design process.

  • User Experience vs. Customer Experience: What’s The Difference?

    Customer experience (CX) is a term commonly used to define UX over long periods of time.

  • Applying Discounts and Promotions on Ecommerce Websites

    Coupons and other discounts should be easy to apply and shopping carts should clearly display how the total was affected by the promotion.

  • Creepiness–Convenience Tradeoff

    As people consider whether to use the new "creepy" technologies, they do a type of cost-benefit analysis weighing the loss of privacy against the benefits they will receive in return.

  • Children’s Exposure to Digital Technology Causes Parental Anxiety

    North American parents are concerned with technology’s impact on children’s social and emotional development, Chinese parents worry about health and academics

  • Why Users Feel Trapped in Their Devices: The Vortex

    Many users report anxiety and lack of control over the amount of time they spend online. We call this feeling “the Vortex.”

  • Communicating Ecommerce Discounts and Promotions

    Make users aware of existing offers and make it easy for users to qualify for promotions such as minimum-spend free shipping or multiple item discounts.

  • Unbridged Knowledge Gaps Hurt UX

    Many websites fail to provide the right information for research-based tasks, requiring unnecessary effort for users to piece together various information sources manually.

  • Why Personas Fail

    How to overcome common challenges in employing personas in UX design projects, including stakeholders who don't understand the value of approximated data or conversely press for over-generalized personas.

  • The Dangers of Overpersonalization

    Too much personalization leads to homogeneous experiences for users and can generate content fatigue and lack of diversity.