Hoa Loranger

Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 20 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability.

Articles and Videos

  • Plain Language For Everyone, Even Experts

    In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.

  • UX Lessons I Wished I Learned Early

    Many new UX practitioners often put pressure on themselves to be perfect and feel disappointed when things don’t go their way. There’s a lot more to UX than being correct.

  • Retain UX Talent by Tracking UX Capacity

    Tracking UX capacity on Agile projects allows you to negotiate UX commitments in terms stakeholders understand.

  • Usability Test, Even When You Know the Answer

    Evidence from usability studies can be more convincing than what you say. Even if you can easily determine the difference between good and bad designs, test them anyway.

  • Your Old Website Is the Best Prototype of Your New Website

    Don't waste time creating prototypes when the designs already exist in the real world. Before you throw out the old and bring in the new, perform user research on existing websites.

  • Plain Language Is for Everyone, Even Experts

    Professionals want clear, concise information devoid of unnecessary jargon or complex terms. Plain language is a necessity and benefits both consumers and organizations.

  • UX Lessons I Wish I Learned in School

    Novice UX practitioners often start with the wrong mindset. Know the common mistakes and how to avoid them.

  • UX Without Users Isn't UX

    Many organizations claim to be user-centric. Yet they fail to include users in the development process. Without customer input, organizations risk creating bad interfaces.

  • Back-to-Top Button Design Guidelines

    9 UX guidelines for Back to Top links which help users navigate to the top of long pages. Depending on users’ needs, other techniques may be more appropriate on some sites.

  • Does Agile Destroy UX?

    As Agile UX evolves, so does the role of the UX practitioner. In modern software-development environments, UX helps define how products are developed.