Copyright and Reprint Information


All articles ands content on this website are Copyright © by Nielsen Norman Group. All Rights Reserved.

Electronic and Online Reproduction

We do not permit other websites to copy our articles without paying a license fee. If you are interested in referring your readers to one or more of our articles, then simply use a hypertext link to the original article stored on Since we are committed to fighting linkrot, the URL will always remain the same (at least as long as URLs are supported on the Internet, which we expect to be for a very long time). Thus, you can safely link to any of our articles.

Rights to copy our articles onto your own site are available for a license fee of $250 per article.

Linking to

Yes, you are welcome to link to as many articles or videos as you want on this site.

Copying Style Sheets and Artwork

Artwork cannot be copied without special permission, though we will usually grant this if you want to use a single figure.

Fair Use Quotes

The 'fair use' clause applies to this website: if you are writing a review or commentary about, you are free to illustrate your review or commentary with one or more screenshots of the site without special permission.

Also, you can quote a few words or lines from any of our published articles without special permission.

Even though there is no rule that requires this, it would be nice if any quote was supplemented by a link to the full article on so that any interested readers can retrieve the original context from which the quote was pulled.

Translation Rights

Translations are only allowed after paying a license fee which currently is $250 per article, or an annual fee of $10,000.00 which allows you to translate Nielsen Norman Group articles published between January and December of one calendar year. The following languages have already been sold:

  • German
  • Japanese

Please send an email to [email protected] containing:

  • The titles and dates of Nielsen Norman Group copyrighted articles you wish to translate
  • How the translated material will be used and for what purpose


Physical Reprints (Paper Publishing)

If you are interested in publishing a physical reprint that is printed on paper (for example, a printed book or brochure or a set of handouts for a course), then you have permission to do so for free as follows:

  • If it is a publication for a non-profit organization, then you have our permission to reprint up to 4 pages from this website
  • If it is a publication for a for-profit organization, then you have our permission to reprint up to 2 pages from this website

In this list, the term "page" refers to Web pages (HTML files with embedded pictures) and not the number of printed sheets needed to reproduce an article.

These physical reprints are permitted under the condition that you include the URL for each original Web page.

Note that the permission to reprint a number of our Web pages for free only applies to physical versions of your publications. If they have an online version, then please do not reproduce our articles there. Instead, simply link to the original pages on

Special rule for CD-ROMs etc.: If you are manufacturing physical data storage media like USB sticks, CD-ROMs, DVDs, etc., then you can treat them as a physical reprint and include the allowed number of Web pages according to the list above if and only if you are not making the content of this physical storage medium accessible over a computer network. (A typical example that's OK would be to produce a CD-ROM with the full text of a book as long as the CD is only distributed with the physical book.)

Physical reprints that involve a larger number of our Web pages are only allowed with explicit permission which will involve a license fee of $250 per article.