Articles

Don Norman

Don Norman is co-founder and Principal Emeritus of Nielsen Norman Group. He is a member of the National Academy of Engineering, has been awarded three honorary degrees, and is the founder and director of the Design Lab at the University of California, San Diego.

Articles and Videos

Design for the Elderly
January 22, 2021Jan 22, 2021 | 5 minutemin video
Problems arise when people get older, but that just means opportunities for better design to support elderly users. The very best designs will help the elderly, but also be adapted by everybody else.
Changing Role of the Designer Part 2: Community Based Design
July 10, 2020Jul 10, 2020 | 4 minutemin video
To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience.
The Changing Role of the Designer: Practical Human-Centered Design
June 5, 2020Jun 5, 2020 | 4 minutemin video
Human-centered design has 4 principles: understand the problem, the people, and the system, and do iterative design. But what if you don't have time to do all 4 steps?
21st Century Design
May 8, 2020May 8, 2020 | 6 minutemin video
Traditional design education is too narrow. Don Norman advocates a broader perspective for design and designers.
Observe, Test, Iterate, and Learn (Don Norman)
November 23, 2018Nov 23, 2018 | 4 minutemin video
There isn’t a next time in product development. You must always study to keep up with the product cycle.
Exciting Times Ahead for UX (Don Norman)
October 19, 2018Oct 19, 2018 | 2 minutemin video
New technologies such as autonomous cars, Artificial Intelligence (AI), and Augmented Reality (AR) mean exciting challenges for UX to solve.
Principles of Human-Centered Design (Don Norman)
August 10, 2018Aug 10, 2018 | 2 minutemin video
Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.
Focus on Results, Not on Perfect UX (Don Norman)
June 8, 2018Jun 8, 2018 | 1 minutemin video
When designing, think about what the person is trying to accomplish. Don't let the design get in the way.
Democratizing Design (Don Norman)
April 13, 2018Apr 13, 2018 | 2 minutemin video
The future of design is making it accessible to everyone, by empowering people with tools to help themselves.
Don't Drop the Patient! Examine the Entire System
December 22, 2017Dec 22, 2017 | 5 minutemin video
Behavioral designers must look at the entire system to solve complex social and structural problems.
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