Personas are usually a qualitative element in the UX design process, but statistical data from more users can be added for more precision, as long as the personas are still grounded in qualitative insights.
Personas are not "one size fits all" in the UX design process. Broad-scope personas work for high-level divisions but are too shallow for detailed design decisions.
Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements.
For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.
Narrow- and broad-scope personas achieve different goals. Success depends on knowing the tradeoffs and structuring personas’ scope based on your end goal.
When you are in the early stages of designing a user experience flow, use scenario mapping to work out how different personas will use the proposed design to solve their tasks.
Even if your target demographics are very broad, you should still identify specific groups of users within that audience to use for UX research and design.
Stories build empathy and make the user needs and pain points memorable to your team. Effective stories speak the language of the audience, are rooted in data, and take advantage of compelling artifacts.
How to overcome common challenges in employing personas in UX design projects, including stakeholders who don't understand the value of approximated data or conversely press for over-generalized personas.
Jobs-to-be-done and personas are tools that identify user needs and attitudes. Each tool focuses on different aspects of the use experience and are compatible.
Analyzing data to identify meaningful segments of users is the most difficult part of persona creation. In this video we'll discuss how to look for similarities in various attributes using something much more straightforward than people: rocks!
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
Up-to-date personas result in a better UX design process. Data from 156 companies provide a baseline to understand how often to revise personas. Knowing when and how frequently to make updates will help you craft personas that are both accurate and effective.
Designers must aim to understand and accommodate different user goals. When accommodations aren’t feasible, choose designs that support the most common user scenarios. For example, subscribers to online TV streaming services have different viewing preferences, and designs need to take those into consideration.
Personas are usually a qualitative element in the UX design process, but statistical data from more users can be added for more precision, as long as the personas are still grounded in qualitative insights.
Personas are not "one size fits all" in the UX design process. Broad-scope personas work for high-level divisions but are too shallow for detailed design decisions.
Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements.
When you are in the early stages of designing a user experience flow, use scenario mapping to work out how different personas will use the proposed design to solve their tasks.
How to overcome common challenges in employing personas in UX design projects, including stakeholders who don't understand the value of approximated data or conversely press for over-generalized personas.
Jobs-to-be-done and personas are tools that identify user needs and attitudes. Each tool focuses on different aspects of the use experience and are compatible.
Analyzing data to identify meaningful segments of users is the most difficult part of persona creation. In this video we'll discuss how to look for similarities in various attributes using something much more straightforward than people: rocks!
For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.
Narrow- and broad-scope personas achieve different goals. Success depends on knowing the tradeoffs and structuring personas’ scope based on your end goal.
Even if your target demographics are very broad, you should still identify specific groups of users within that audience to use for UX research and design.
Stories build empathy and make the user needs and pain points memorable to your team. Effective stories speak the language of the audience, are rooted in data, and take advantage of compelling artifacts.
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
Up-to-date personas result in a better UX design process. Data from 156 companies provide a baseline to understand how often to revise personas. Knowing when and how frequently to make updates will help you craft personas that are both accurate and effective.
Designers must aim to understand and accommodate different user goals. When accommodations aren’t feasible, choose designs that support the most common user scenarios. For example, subscribers to online TV streaming services have different viewing preferences, and designs need to take those into consideration.
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.
Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.
Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.
