Branding Articles & Videos

  • Design Systems 101

    A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across pages and channels.

  • Net Promoter Score in User Experience

    Net Promoter Score (NPS) is a simple satisfaction metric that's collected in a single question. While easy to understand, it's insufficiently nuanced to help with detailed UX design decisions.

  • Why Customers Unfollow You on Social Media

    Our user research revealed 5 key reasons people have unfollowed a company's social media accounts. The study also found tips to reduce unfollowing behaviors.

  • The Four Dimensions of Tone of Voice in UX Writing

    The words in your interface can help establish your product’s personality. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • Is Aggressive Marketing Influencing the UX of AI Agents?

    Jakob Nielsen answers the question of how users' perception of artificial intelligence products and their user experience may be impacted by the way these services are promoted by vendors.

  • Branding an Intranet

    The name of the intranet, its logo, and the visual relationship with the company’s external website are key elements to consider when establishing a brand and an identity for your intranet.

  • Intranet Design After a Merger or Acquisition

    Building an intranet for a newly expanded organization calls for empathy, balance, and often some resistance toward upper management.

  • Design Systems and Their Benefits

    Go beyond a brand or UX style guides to create engaging, consistent user interfaces. At the same time, fit design activities within in short development cycles, spending the least possible development time and money.

  • Industries Impacted Most by UX (Jakob Nielsen)

    Industries such as technology and e-commerce have reaped the rewards of good UX. Other sectors such as B2B and Intranets are following suit.

  • Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop

    Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

  • 5-Second Usability Test

    The 5-second test is a simple usability technique to help designers gauge the audience’s first impressions of a webpage.

  • The 3 B's Test For When to Follow Design Trends

    Know when to follow or banish a design trend. The 3 B's: Budget, Brand, and Behavior will help you make the right decisions.

  • Five User Requirements for Online Ads

    Adhering to user expectations and usability heuristics will ensure advertising content is delivered seamlessly and that brand image holds integrity.

  • The Most Hated Online Advertising Techniques

    Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.

  • Brand Vocabulary in the Context of UX: Key Terms Defined

    A cheat sheet of brand-related terms will help designers, developers, and product managers design experiences that reflect an organization’s brand.

  • Experience Design: Bridging Brand Intention and Brand Interpretation

    Branding elements and interaction design guidelines can bridge the gap between how a company constructs its identity and how its customers experience it.

  • Beyond Usability: 3 User Experiences Reshaping Their Industries

    Rent the Runway, Uber, and Airbnb challenge the traditional experiences of their industries through deep design, not just screen-UI design.

  • Net Promoter Score: What a Customer-Relations Metric Can Tell You About Your User Experience

    NPS is a loyalty metric that correlates well with perception of usability, is easy to understand and administer, but has limitations for understanding and evaluating UX when used in isolation.

  • The Impact of Tone of Voice on Users' Brand Perception

    A two-part experiment found that different tones of voice have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.

  • The Four Dimensions of Tone of Voice

    A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • Net Promoter Score in User Experience

    Net Promoter Score (NPS) is a simple satisfaction metric that's collected in a single question. While easy to understand, it's insufficiently nuanced to help with detailed UX design decisions.

  • Why Customers Unfollow You on Social Media

    Our user research revealed 5 key reasons people have unfollowed a company's social media accounts. The study also found tips to reduce unfollowing behaviors.

  • The Four Dimensions of Tone of Voice in UX Writing

    The words in your interface can help establish your product’s personality. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • Is Aggressive Marketing Influencing the UX of AI Agents?

    Jakob Nielsen answers the question of how users' perception of artificial intelligence products and their user experience may be impacted by the way these services are promoted by vendors.

  • Design Systems and Their Benefits

    Go beyond a brand or UX style guides to create engaging, consistent user interfaces. At the same time, fit design activities within in short development cycles, spending the least possible development time and money.

  • Industries Impacted Most by UX (Jakob Nielsen)

    Industries such as technology and e-commerce have reaped the rewards of good UX. Other sectors such as B2B and Intranets are following suit.

  • 5-Second Usability Test

    The 5-second test is a simple usability technique to help designers gauge the audience’s first impressions of a webpage.

  • The 3 B's Test For When to Follow Design Trends

    Know when to follow or banish a design trend. The 3 B's: Budget, Brand, and Behavior will help you make the right decisions.

  • Design Systems 101

    A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across pages and channels.

  • Branding an Intranet

    The name of the intranet, its logo, and the visual relationship with the company’s external website are key elements to consider when establishing a brand and an identity for your intranet.

  • Intranet Design After a Merger or Acquisition

    Building an intranet for a newly expanded organization calls for empathy, balance, and often some resistance toward upper management.

  • Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop

    Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

  • Five User Requirements for Online Ads

    Adhering to user expectations and usability heuristics will ensure advertising content is delivered seamlessly and that brand image holds integrity.

  • The Most Hated Online Advertising Techniques

    Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.

  • Brand Vocabulary in the Context of UX: Key Terms Defined

    A cheat sheet of brand-related terms will help designers, developers, and product managers design experiences that reflect an organization’s brand.

  • Experience Design: Bridging Brand Intention and Brand Interpretation

    Branding elements and interaction design guidelines can bridge the gap between how a company constructs its identity and how its customers experience it.

  • Beyond Usability: 3 User Experiences Reshaping Their Industries

    Rent the Runway, Uber, and Airbnb challenge the traditional experiences of their industries through deep design, not just screen-UI design.

  • Net Promoter Score: What a Customer-Relations Metric Can Tell You About Your User Experience

    NPS is a loyalty metric that correlates well with perception of usability, is easy to understand and administer, but has limitations for understanding and evaluating UX when used in isolation.

  • The Impact of Tone of Voice on Users' Brand Perception

    A two-part experiment found that different tones of voice have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.

  • The Four Dimensions of Tone of Voice

    A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • The Impact of Interaction Design on Brand Perception

    Your interaction-design decisions have measurable effects on your users’ emotions and how they perceive your brand.

  • Centered Logos Hurt Website Navigation

    Getting back to the homepage is about 6 times harder when the logo is placed in the center of a page compared to when it’s in the top left corner.

  • Brand Is Experience in the Digital Age

    Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.

  • Trustworthiness in Web Design: 4 Credibility Factors

    The methods that people use to determine trustworthiness on the web have remained stable throughout the years, even with changing design trends.

  • Website Logo Placement for Maximum Brand Recall

    Users are 89% more likely to remember logos shown in the traditional top-left position than logos placed on the right.

  • Image-Focused Design: Is Bigger Better?

    Large images are visually appealing, but they can harm the overall user experience if they aren't appropriately prioritized.

  • Browser and GUI Chrome

    'Chrome' is the user interface overhead that surrounds user data and web page content. Although chrome obesity can eat half of the available pixels, a reasonable amount enhances usability.

  • Why WSJ Mobile App Gets ** Customer Reviews

    A confusing startup screen that offends existing subscribers dooms The Wall Street Journal's iPhone app to low ratings.