When organizations optimize metrics at the cost of all else, they expose themselves to metric corruption. Ultimately, as the Facebook scandal illustrates, they may fail their users and their business goals.
Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.