We are a UX research and consulting firm trusted by leading organizations world-wide to provide reliable guidance on user experience.
Our founders, Jakob Nielsen and Don Norman, are recognized around the world for their leadership in defining the field of UX. Together, they founded Nielsen Norman Group, an elite firm dedicated to improving the everyday experience of using technology. Learn more about our history.
Author of the watershed book The Design of Everyday Things and coined the term “User Experience” in the early days at Apple. Don Norman was recognized as the "Guru of Workable Technology" by Newsweek.
Author of the quintessential usability checklist 10 Usability Heuristics and an early champion of usability testing, Jakob Nielsen was recognized as the "Guru of Usable Web Pages" by the New York Times.
We find out which designs work best by studying real users around the world as they interact with actual websites and applications. We believe it is more important to rely on what users actually do, rather than what they say they do.
Our findings help teams and brands improve their UX designs and ultimately create a better experience for their users.
In our 23 years in business, we’ve evaluated thousands of websites and applications, and consulted for leading brands in virtually every industry.
We share our research findings to help designers and teams improve user experiences, through:
Our principals are renowned authors and early champions of good design, whose insights have defined the field of user experience. Our expert user experience consultants conduct research, write articles, and teach courses.
Don Norman coined the term “User Experience” while at Apple (the words had been used in a phrase by others, but he made it a job title).
Jakob Nielsen published Usability Engineering, an early defining text for user research methods and best practices, which has since been cited by over 15,000 scholarly articles.
Jakob Nielsen publishes "10 Usability Heuristics”, a usability checklist now referenced and taught around the world as the basic tenets of usability.
Nielsen Norman Group founded by Jakob Nielsen and Don Norman.