Articles

Kim Salazar

Kim Salazar is a Senior User Experience Specialist with Nielsen Norman Group. Salazar combines her background as a developer and education in Computer Science with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.

@kimmyaf

Articles and Videos

Just-Enough Prototypes Make Communicating Specs More Successful
October 27, 2017Oct 27, 2017 | 1 minutemin video
High-fidelity prototypes take too long to produce and are insufficient at identifying the nuances of complex interactions and logic.
Bringing Personas to Agile
September 8, 2017Sep 8, 2017 | 2 minutemin video
Kim discusses ways to fit personas in Agile environments.
"Get Started" Stops Users
August 20, 2017Aug 20, 2017 | Article: 9 minutemins to read
A generic Get Started call-to-action attracts clicks, but also misleads users and acts as a roadblock for those looking to get information about the company.
Marketing Email and Newsletters: UX Findings Then and Now
August 13, 2017Aug 13, 2017 | Article: 11 minutemins to read
New research finds big changes in newsletter design and in customers’ attitudes toward marketing email.
Instilling Confidence in Online Shoppers: I Bought a Sofa Online and Good UX Sealed the Deal
June 18, 2017Jun 18, 2017 | Article: 9 minutemins to read
A stellar user experience focused on users’ question and needs can persuade shoppers to make big-ticket purchases online.
Stop Shaming Your Users for Micro Conversions
April 30, 2017Apr 30, 2017 | Article: 5 minutemins to read
Manipulinks make users feel bad about themselves in order to convince them to accept an offer or sign up for a newsletter.
Successful Omnichannel Experiences Begin with Cross-Functional Teams
March 30, 2017Mar 30, 2017 | 2 minutemin video
Teams must combine perspectives and get buy-in from multiple business units and channel stakeholders in order to plan and execute effective omnichannel experiences.
Seamlessness in the Omnichannel User Experience
March 19, 2017Mar 19, 2017 | Article: 11 minutemins to read
Companies must support painless transitions across channels in order to create a usable omnichannel experience.
Optimizing for Context in the Omnichannel User Experience
February 26, 2017Feb 26, 2017 | Article: 10 minutemins to read
Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences.
What is Omnichannel UX?
February 3, 2017Feb 3, 2017 | 1 minutemin video
A quick summary of the macro level of user experience called the omnichannel user experience.
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