Articles

Kim Salazar

Kim Salazar is a Senior User Experience Specialist with Nielsen Norman Group. Salazar combines her background as a developer and education in Computer Science with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.

@kimmyaf

Articles and Videos

Filling the Silence with Digital Noise
November 18, 2018Nov 18, 2018 | Article: 4 minutemins to read
Many people use digital media to avoid silence or empty time.
How To Setup a Mobile Usability Test
November 16, 2018Nov 16, 2018 | 2 minutemin video
There are a lot of elements involved in a mobile usability test. In this video, we'll walk you through an example test setup, including the necessary equipment, and discuss how to prepare for a test.
In-Store & Online: Designing for the Changing Behaviors of Today’s Shoppers
October 28, 2018Oct 28, 2018 | Article: 6 minutemins to read
Different shopping channels come with relative pros and cons; understand them, augment the channel capabilities whenever possible, and support expected customers’ crosschannel transitions.
The Vortex: Why Users Feel Trapped in Their Devices
October 28, 2018Oct 28, 2018 | Article: 12 minutemins to read
Many users report anxiety and lack of control over the amount of time they spend online. We call this feeling “the Vortex.”
Technology Myths and Urban Legends
October 14, 2018Oct 14, 2018 | Article: 5 minutemins to read
When users don’t clearly understand how systems function, they develop unique (and often incorrect) theories to explain their experiences.
Creating Personas Is Like Sorting Rocks
September 21, 2018Sep 21, 2018 | 4 minutemin video
Analyzing data to identify meaningful segments of users is the most difficult part of persona creation. In this video we'll discuss how to look for similarities in various attributes using something much more straightforward than people: rocks!
How to Display Taxes, Fees, and Shipping Charges on Ecommerce Sites
September 16, 2018Sep 16, 2018 | Article: 7 minutemins to read
Unexpected service fees and special-delivery costs should be disclosed early in the shopping process to avoid losing customers.
6 Ways Ecommerce Sites Can Compete With Amazon
August 26, 2018Aug 26, 2018 | Article: 12 minutemins to read
Amazon’s size and inventory breadth introduce weakness. Retailers should focus on delivering exceptional customer experiences in ways that Amazon cannot.
How to Setup a Desktop Usability Test
August 24, 2018Aug 24, 2018 | 2 minutemin video
There are a lot of elements involved in usability studies with a desktop computer. In this video, we'll walk you through an example test setup, including the necessary equipment, and discuss how to prepare for a test.
Customer-Service Information on Websites: The Hub-and-Spoke Model
July 29, 2018Jul 29, 2018 | Article: 8 minutemins to read
Websites structure and deliver customer-service information in many different ways. We recommend a model for standardized delivery of this content online.
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