Maria Rosala

Maria Rosala is a User Experience Specialist with Nielsen Norman Group. She plans and executes independent research for NN/g and leads UX training courses. Her strength in various research methodologies enables Maria to derive in-depth insight and guide clients as they improve the UX of products and services.



Articles and Videos

  • Discovery Mapping Methods

    Mapping can help UX practitioners synthesize insight into one place and visualize the problem space. This video covers 3 maps that are often utilized during the discovery phase of a UX design project: ecosystem maps, experience maps, and process maps.

  • When to Use Context Methods: Field and Diary Studies

    Context methods provide an understanding of users’ real-life settings and behaviors. They inform the design of products and services.

  • Using a Translator During Usability Testing

    Usability studies with international users can be very informative, but if you don't speak the foreign language, you will need interpretation to understand the user (and for the user to understand you). These 5 guidelines will improve the value of translated research sessions.

  • How Many Participants for a UX Interview?

    In the early stages of a UX-design project, recruit enough people to gain an in-depth understanding of users’ experiences and needs. The number of people needed for an interview study is often smaller than you think.

  • Problem Statements in UX Discovery

    In the discovery phase of a UX project, a problem statement is used to identify and frame the problem to be explored and solved, as well as to communicate the discovery’s scope and focus.

  • Remarkable Organizations and Challenges, Fast Development, and Small Teams Define the 2021 Intranet Design Annual Winners

    Winning intranets were created quickly; and all winners welcomed expertise and assistance from outside agencies.

  • How Wellcome Trust Developed an Award-Winning Intranet

    Wellcome Trust’s winning intranet, Trustnet, is the product of a user-centered design, a clear product vision, in-house development capabilities, and Agile development.

  • Stakeholder Analysis for UX Projects

    UX professionals often work hard to convince stakeholders to support UX research and design efforts. Recognizing who your key stakeholders are and how they impact your work is the first step to building fruitful stakeholder relationships.

  • Writing an Effective Guide for a UX Interview

    Preparing a guide for a user interview ensures that topics relevant to your research questions are covered, and that the interview captures in-depth information about people’s lives and needs.

  • You Can't Test Everything, So What Should You Test?

    Nobody has enough user-research budget to test everything, so you must focus usability testing on those features that will matter the most for the user experience and have the most business impact. Here's a simple method to prioritize what to test.