Skip navigation

How to Choose the Scope of Your Personas

Summary: Personas are not "one size fits all" in the UX design process. Broad-scope personas work for high-level divisions but are too shallow for detailed design decisions.

by

Topics:

https://www.youtube.com/watch?v=XVaiNayTi8U

Related Article

Just-Right Personas: How to Choose the Scope of Your Personas

Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve.

Video Author

Kim Salazar is a Senior User Experience Specialist with Nielsen Norman Group. Salazar combines her background as a developer and education in Computer Science with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos