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Articles

Page Laubheimer

Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.

Articles and Videos

  • Stop Counting Clicks: The 3 Click Rule is Nonsense

    Users want to do the least amount of work possible to get to a desired web page. However, "work" is the sum of difficulty presented by each click and not the number of clicks in itself. Here are some tips for making a path easier to navigate.

  • Drag–and–Drop: How to Design for Ease of Use

    Clear signifiers and clear feedback at all stages of the interaction make drag–and–drop discoverable and easy to use.

  • Executing UX Animations: Duration and Motion Characteristics

    Define a trigger, transformations, duration, and easing of the animation, and be mindful of accessibility issues and annoying the user.

  • The Role of Animation and Motion in UX

    Animation in UX must be unobtrusive, brief, and subtle. Use it for feedback, state-change and navigation metaphors, and to enhance signifiers.

  • Tree Testing to Evaluate Information Architecture Categories

    Tree testing is a supplement to card sorting as a user research method for assessing the categories in an information architecture (especially a website IA and its proposed or existing navigation menu structure).

  • Treemaps: Data Visualization of Complex Hierarchies

    A treemap is a complex, area-based data visualization for hierarchical data that can be hard to interpret precisely. In many cases, simpler visualizations such as bar charts are preferable.

  • The 3-Click Rule for Navigation Is False

    While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data.

  • User Testing with Sensitive Data

    How to conduct user research for systems with confidential or otherwise sensitive data, for example in domains like healthcare or financial services, where it can be problematic to record screens or otherwise share the user's information.

  • Accot-Zhai Steering Law: Implications for UI Design

    Dropdowns, hierarchical menus, sliders, or scroll bars involve steering a pointer or a cursor through a tunnel; optimal design for these GUI elements should consider the Steering Law.

  • How Many Items in a Navigation Menu?

    A key question in information architecture (IA) is to decide the number of items in navigation menus (including global menus and local menus). 4 main factors determine the answer, but it's not 7, despite a common myth.