How to Interpret Dendrograms from Card Sorting to Improve Information Architecture
Summary: Card sorting is great for designing or evaluating an information architecture (IA), but can be hard to interpret. Dendrograms visualize the data which can help you make the necessary decisions which are rarely clear-cut but require tradeoffs.
Card sorting is a UX research technique in which users organize topics into groups. Use it to create an IA that suits your users' expectations.
Video Author
Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.
