Articles

Page Laubheimer

Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.

Articles and Videos

B2B Product Specifications: Guidelines for Creating Useful Product-Specs Pages
July 3, 2016Jul 3, 2016 | Article: 7 minutemins to read
Effective product information on B2B sites satisfies 5 main criteria and can be put together using our spec lists for physical and software products.
B2B vs. B2C Websites: Key UX Differences
May 29, 2016May 29, 2016 | Article: 9 minutemins to read
B2B sites must help both end users and decision makers. Include price, specifications, compatibility information, and be relevant to all targeted verticals.
Front-End Style-Guides: Definition, Requirements, Component Checklist
March 27, 2016Mar 27, 2016 | Article: 5 minutemins to read
Front-end style guides help efficient design and testing, and enforce UI consistency. We present 8 style-guide requirements and 25 common components.
7 Ways to Improve Your Website’s or Intranet’s Built-In Search Engine
March 13, 2016Mar 13, 2016 | Article: 8 minutemins to read
The accuracy of site search benefits when user queries are altered to allow for user errors or suboptimal word choice.
How UX Professionals Collaborate on Deliverables
January 3, 2016Jan 3, 2016 | Article: 6 minutemins to read
82% of UX professionals collaborate with other team members to produce deliverables. Ideation workshops and “four-eyes” reviews occur frequently, both in-person and remotely. In addition, the roles and contributions of collaborators vary widely.
Which UX Deliverables Are Most Commonly Created and Shared?
October 18, 2015Oct 18, 2015 | Article: 6 minutemins to read
Static wireframes are the most popular UX deliverable, but 11 different deliverable formats were used by at least half the professionals we surveyed.
Preventing User Errors: Avoiding Conscious Mistakes
September 7, 2015Sep 7, 2015 | Article: 8 minutemins to read
Thoughtful design is transparent and easy to understand, provides a preview, and helps users to easily correct their errors.
Preventing User Errors: Avoiding Unconscious Slips
August 23, 2015Aug 23, 2015 | Article: 6 minutemins to read
Users are often distracted from the task at hand, so prevent unconscious errors by offering suggestions, utilizing constraints, and being flexible.
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