Articles

Page Laubheimer

Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.

Articles and Videos

Distracted Driving: UX’s Responsibility to Do No Harm
June 24, 2018Jun 24, 2018 | Article: 9 minutemins to read
I walked away from two distracted-driving accidents in one week. Can we use known UX principles to reduce harm?
Adding an Item to a Shopping Cart: Provide Clear, Persistent Feedback
June 17, 2018Jun 17, 2018 | Article: 6 minutemins to read
To confirm that an item has been added to cart, show a number badge and a confirmation popover or page, and change the label of the Add to Cart button.
Polyhierarchies Improve Findability for Ambiguous IA Categories
May 13, 2018May 13, 2018 | Article: 4 minutemins to read
When an item fits in more than one category, your IA structure can include multiple parents for that item to avoid losing users.
Canine UX: Essential Usability Principles for Dogs
April 1, 2018Apr 1, 2018 | Article: 6 minutemins to read
When creating interfaces for canines, keep in mind their mobile, social, and visual traits, and modify your usability-testing methods to suit this audience.
Attributes of Effective Agile UX
March 9, 2018Mar 9, 2018 | 3 minutemin video
Agile is not easy for UX. However, blending Agile and UX can work with the right culture and mindset.
Beyond the NPS: Measuring Perceived Usability with the SUS, NASA-TLX, and the Single Ease Question After Tasks and Usability Tests
February 11, 2018Feb 11, 2018 | Article: 9 minutemins to read
Post-test questionnaires like the SUS measure perceived usability of an entire system; post-task scales suggest problematic parts of a design.
Typography for Glanceable Reading: Bigger Is Better
November 26, 2017Nov 26, 2017 | Article: 6 minutemins to read
Fonts to support glancing at individual words should be larger, in noncondensed widths, and uppercase over lowercase.
Agile Is not Easy for UX: (How to) Deal with It
September 24, 2017Sep 24, 2017 | Article: 5 minutemins to read
Agile and UX work well together when management values UX, UX practitioners show leadership, the process isn’t strict, and UX is embedded on teams.
Presenting Low-Fidelity Prototypes to Stakeholders
August 11, 2017Aug 11, 2017 | 1 minutemin video
Sharing low fidelity user-interface prototypes with stakeholders is a great way to transfer knowledge and get buy-in early.
Personas vs. Jobs-to-Be-Done
August 6, 2017Aug 6, 2017 | Article: 8 minutemins to read
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
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