Articles

Page Laubheimer

Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.

Articles and Videos

Split Buttons: Definition
May 12, 2019May 12, 2019 | Article: 6 minutemins to read
A split button is a dual-function menu button that offers a default action as well as the possibility of choosing a different action by selecting from a set of alternatives.
Modes in User Interfaces: When They Help and When They Hurt Users
April 14, 2019Apr 14, 2019 | Article: 8 minutemins to read
In a modal interface, the same user action can have different results depending on the state of the system. Poorly signaled modes can easily trigger user errors with disastrous consequences.
Designing Tables for Desktop Apps with Lots of Data
March 1, 2019Mar 1, 2019 | 2 minutemin video
Data-rich applications often include huge tables in their user interface; here are 3 UX guidelines for improving the usability of big tables.
Top 10 Application-Design Mistakes
February 17, 2019Feb 17, 2019 | Article: 12 minutemins to read
Application usability is enhanced when the UI guides and supports users through the workflow.
Breadcrumbs: 11 Design Guidelines for Desktop and Mobile
December 23, 2018Dec 23, 2018 | Article: 6 minutemins to read
Support wayfinding by including breadcrumbs that reflect the information hierarchy of your site. On mobile, avoid using breadcrumbs that are too tiny or wrap on multiple lines.
Shopping Cart or Wishlist? Saving Products for Later in Ecommerce
November 4, 2018Nov 4, 2018 | Article: 4 minutemins to read
On ecommerce sites, saving shopping-cart items for possible later purchase must be discoverable and low-effort.
Jobs-to-Be-Done vs. Personas
October 19, 2018Oct 19, 2018 | 3 minutemin video
Jobs-to-be-done and personas are tools that identify user needs and attitudes. Each tool focuses on different aspects of the use experience and are compatible.
Intelligent Assistants: Creepy, Childish, or a Tool? Users’ Attitudes Toward Alexa, Google Assistant, and Siri
August 5, 2018Aug 5, 2018 | Article: 12 minutemins to read
Users assume that assistants have a low level of competence for complex tasks and find them to be socially awkward to interact with.
Intelligent Assistants Have Poor Usability: A User Study of Alexa, Google Assistant, and Siri
July 22, 2018Jul 22, 2018 | Article: 23 minutemins to read
Both voice-only and screen-based intelligent assistants work well only for very limited, simple queries that have fairly simple, short answers.
Design Patterns For Complex Apps and Workflows
July 20, 2018Jul 20, 2018 | 3 minutemin video
Two design principles for supporting complex and repetitive workflows.
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