UX Team Structure and Reporting

Summary: UX staff can be organized in two ways: centralized or decentralized (or a hybrid). The teams can also report into different parts of the bigger organization. There is currently no single best practice for these team-structure questions.

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Kate Kaplan is Insights Architect at Nielsen Norman Group. She specializes in the application of human-centered design and research practices to enterprise UX challenges.

Prior to joining NN/g, Kate was VP of Strategy at the digital marketing agency Centerline Digital, where she led a cross-disciplinary team of UX designers, content strategists and digital marketers in solving complex problems for high-technology B2B organizations, such as IBM, GE and National Instruments.

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