Attending this course and passing the exam earns 1 UX Certification credit, which also counts towards the optional UX Management Specialty.
Learn more about NN/g's UX Certification Program.
Establish and operationalize journey-level experience design work across functional group for continuous improvement
This course combines lecture and group exercises to solidify and practice what you learn. Journey management examples and case studies shared by leading organizations color this course’s content.
Customer Journey Management: Delivering Superior Customer Experience At Scale |
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Omnichannel Journeys and Customer Experience |
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Attending this course and passing the exam earns 1 UX Certification credit, which also counts towards the optional UX Management Specialty.
Learn more about NN/g's UX Certification Program.
"This is a great course for individuals or companies who are just beginning or are thinking about navigating into a more customer-centric mindset. You'll learn about what works and what will inhibit maturity (e.g., silos) in this space. It's a great course!"
Gabriela Trejo, Premera Blue Cross, Seattle, WA, USA
"This course not only teaches you things during training but through the case studies, toolkits and recommendations allows you to continue developing and growing continuously afterwards to implement real change in your oganisation."
Ben Maclaren, Department of Education, Skills and Employment, O'Connor ACT, Australia
"This is a course that would tell you if your company would like to do CX transformation and what the steps are you need take."
Mia Tsai, Titansoft, Taipei, Taiwan
"This course is an excellent overview into how to implement a CX transformation within an organisation, or smaller business, and make some serious change and valuable impact. It's thorough, structured, with super clear examples and group activities that compliments it perfectly as well. It also reinforced what I already felt about CX (it's much more than marketing or customer service!) and I feel empowered to implement what I've learned as part of my consulting business. Thank so much for offering this course! :)"
Kat Loughrey, Digital Experience Strategist, Berlin, Germany
More Participant Comments
"I liked the strategic nature of the course. it really outlines what CX Transformation is, how to build it, and how to get there in our own organizations. There were practical tools and activities to help us learn."
Kelly Keegan, Keegan Consulting, San Francisco, USA
"This is great for folks who really are more in a management type role that need to do larger influencing across an org as a UX function/team. Good for others and team of one as well but especially relevant for those of us working to drive larger transformation to how people are delivering products today which is often without a journey management type perspective but individual product focused and focused on operational metrics vs also including experience metrics."
Marla Gomez, Intel, Beaverton, OR, USA
"It is very good especially if you have some power in your company and already have a management role to influence how things are implemented. The practical exercises help bring things to life."
Julia Silva, YBS, Leeds, UK
"Highly recommended if you want to dive deeper into Journey Management. Especially for service designers who are interested in how customer journeys can further grow to become an integral part of an organisation."
Michael Höhne, De Heren van Design, the Hague, the Netherlands
"I did benefit from this course. CX is new knowledge for me and my organization. This is a good course to take after you understand the basic of UX."
Hepi Adita Sari, The DGT of The Republic of Indonesia, Jakarta, Indonesia
"I liked the fact this gives you a high level overview of how to strategize journeys at your organization."
Minseon Joo, USAA, Charlotte, US
"Just shared with some friends at work. Content and instructors are very good."
Luiz Reolon, CI&T, Campinas, Brazil
"I'd recommend it. Lost of interesting content that's hard to find."
Lhel Farias, International Bank, Santiago, Chile
"This is a great course for those considering how to insert a more customer centered mindset in their organization structure! It focuses more on the skills needed and how the team would integrate with existing teams versus the specific culture or mindset shift needed."
"I would absolutely recommend this course."
Varun Saini, Contractor, Melbourne, Australia
"This course may be a bit ahead of its time. While I'm not sure organizations have embraced the need for CX, there is absolutely a need. NN/g is driving the awareness in the right direction."
Bill Levy, Alpha Solutions, Portland, United States
"This class is great if you are able to pioneer journey management in your organization. I found the content to be a great building block to the Omnichannel and Journey Mapping courses."
"One hundred percent take the course because the content is important. It is better for someone at a higher level, poised to be at a higher level, or that has the ability to effect change at their org. If they are not I would not turn them away from the course, but know that they may not be able to apply it to their current role if they are too junior."
Sarah Larkin, Independence Blue Cross, Philadelphia, PA, USA
"Coming from a mid-senior UX designer, this course gave me insights into the landscape of UX/CX. It gave me goals to work towards, even for my personal career. It's about shifting your mindset, and those around you, from product-oriented to journey-oriented. I'd say this course is not easy, since it tackles complex problems and high-level and strategic decision-making. But, it gives a clear way forward for companies and suggests different approaches based on your company's position."
Blaženko Davidović, Raiffeisen Bank International, Zagreb, Croatia
"The course content was extremely interesting and I thoroughly enjoyed learning such material as I found it very applicable to the job."
Vikramkumar, Olam International Ltd, Chennai, India
"I would recommend this course to anyone who is picking up a leadership role in design."
Jaison Jacob, SAP, Bangalore, India
"Definitely worth it, for UX practitioners to learning about CX. I liked the industry example and group activities."
Pedro Quinones, HP inc., Fort Collins, CO USA
"The course is true to its audience - UX management. There is nothing to dislike, but I feel that I might have to suggest this course for some of my company executives."
Sabrish Prakash, Tata Consultancy Services, London, United Kingdom
"You can apply this even if you are not in management."
Cheryl Taylor, Blue Tango Design Inc., Toronto, Canada
"I would recommend it. It's a good combination of theory and practical work."
Katarina Barišić, Netgen, Zagreb, Croatia
"Impressive course, supports and empower my proficiency in applying and implementing CX management concepts along with listing the tools to do so."
Amin Basalama, Mobily, Riyadh, Saudi Arabia
"This is great for folks who really are more in a management type role that need to do larger influencing across an org as a UX function/team. Good for others and team of one as well but especially relevant for those of us working to drive larger transformation to how people are delivering products today which is often without a journey management type perspective but individual product focused and focused on operational metrics vs also including experience metrics."
Marla Gomez, Intel, Beaverton, OR, USA
"The course was very insightful! I consider its important to have basic knowledge on CX terminology to get the most of it! Exercises were very well done and Case Studies very interesting!"
Eugenia Jongewaard, Nestle Digital Globar Services, Barcelona, Spain
"Extremely insightful! I will leverage my new acquired knowledge to make CX better in my company!"
Gianvito Toscano, Widiba Bank, Milan, Italy
"This course builds on a great review of basics to provide the practical, in-depth process one must go through to bring their org up to speed. My only regret is that it's Friday and I can't get started right away!"
Jess Lawson, Waterbury, CT, USA
"If you are considering making a switch to a CX focused organization, this is a great step."
Peter Bishop, ZGM, Calgary, Canada
"Journey mapping is one [thing], managing journey mapping is another. And this course manages to successfully cover both topics with more in-depth details for the latter."
Alecsandru Grigoriu, Leonnade Studio, Iasi, Romania
"Solid and up to date course, focussing on what becomes important in the coming years."
Johan Verhaegen, PwC, Brussels, Belgium
"Take it! this is the most thorough combination of insights, best practices and use cases that will help you in your journey to grow as a CX manager."
Marion Boberg, Elisa Oy, Tampere, Finland
"The lecturer was able to show clearly and clearly how customer journey management can be introduced and carried out. This actually also included an interesting, forward-looking management philosophy. I can recommend the course to anyone who wants to broaden their horizons in relation to the customer-orientation of anorganization."
Roger Burkhard, FHNW School of Applied Psychology, Bern, Switzerland
"Fantastic content. Great ideas on how to transform your organisation and become Customer centric."
Nathan Sheady, BT Global, Wrexham / UK (Wales)
"I would encourage people who are already practitioners or involved in journey management to take the course to gain some real implementable tools and techniques from an engaging and interactive course."
Matthew Hodgkinson, Covea Insurance, Leeds, UK
"A great foundation for assessing your own teams, where you are and what tools and practices will benefit in maturing."
Chantelle Gobey, Peach Payments, Cape Town, South Africa
"Anyone who is interested should definitely consider getting this course, I felt like a new chapter has opened for me which I can pursue."
Başak Akbulak, adesso Turkey, İstanbul / Turkey
"This course allows you to see the big picture of how organizations can become mature by moving away from silos within the current state of operations to a future state through journey management where leadership buy-in is needed in order for success for the organization to transform."
Modern customer journeys involve interactions on a multitude of channels — in person, mobile, desktop, social media, but many organizations struggle to coordinate the experience on all these channels because of siloed work processes and outdated infrastructure. Yet, because of both new, disruptive companies and enhanced experiences from some traditional companies, customers have come to expect highly orchestrated, seamless omnichannel customer experiences from all companies.
In this course, you will learn how to address organizational barriers and lead your companies toward the adoption of a journey-driven mindset. We will discuss the steps necessary to operationalize customer experience and journey-management practices throughout an organization in order to create an environment that can deliver high-quality customer experiences at scale.