Becoming a UX Strategist

"Informative class that helps solidify ideas, put UX methods into context with techniques to prove business value and how to execute."

SherLyn Soo, Norstrom Rack/Hautelook

"Very focused on the topic with good, real examples. Good ability to listen to and handle questions. Really engaging."

Janike Langerman, Malta

"This course would be very useful to both those in high level positions and those aiming to get there."

Rob Winter, Racing Post

"Fascinating course. Much more above general strategy than I thought, but definitely helpful in terms of getting designers to think strategically about their design goals."

Talent Pun, Kabam Entertainment

"This class turned some of my frustrations and defeated thinking into positive solutions and hope for good strategy. I was transformed!"

Lisa D., TCS

"Nancy was an incredible instructor. Her wealth of industry knowledge and real-life experience enriched this class."

Gillian Massel, Shopify

"Awesome workshop — the stories and real-life examples made it very tangible and valuable. Thank you!"

Frauke Seewald, Freelance

"This course provides truly useful information and insight on how to attack the development of a workable UX strategy across a broad spectrum of company types and cultures."

Sarah Barber, Rockwell Collins

"I'm a product manager, so UX is about 1/3 of my job. I learned a lot about narrowing my focus. Instead of trying to do everything and accomplishing very little, I'm going to go back and focus on some smaller projects first that will deliver quicker results. Then, I'll move on to bigger projects with proven results to back me up."

Jen Krepelka, PMMI Media Group

"I feel confident about executing UX strategies across the business. Before I was a little unsure if I was doing things the right way."

Alex Burman, DMI

"Excellent class and instructor. Had concerns after taking VP course that strategist course would be repetitive. This was not the case! Great info and actionable insights to take back to our organization."

Abby Christmas, Brighthouse Financial

"The course has truly pushed me to think vertically and horizontally in order to form a UX strategy that is inclusive and goal oriented. I truly believe that I'll keep revisiting the content of this course throughout my career's journey."

Essa Haddad, Ztar Mobile

"Dovetails perfectly with VP/Director course. Filled every gap I had. And at points felt like a history of all the mistakes I had made!!"

Daryn Hobdon,Winning UX

"Insightful and fun! Arming people with tools and UX Strategies to avoid UX tragedies....!"

Dimitris Niavis, Leverage Plus

"This course is really great. I will recommend it. Lots of info."

Mattia Karlsson, Happyflow

"Loved the way examples were given. Really nice to learn the 'How' and not just 'Do this'. Very hands-on. I am full of tools to go to implement this in my work."

Katrine Hansted, TDC Group

"Easy going, storytelling approach to material with real examples from practice in well known companies."

Audril Rusakov, Soft Serve

"Would recommend to software development companies, developers and managers. This will help our company develop its road map."

David Rollins, 15 Oxford

"How to work UX into the DNA of the business."

Will Thomas, Prospero

"Definitely the session made me think even more about my organisational and the work to be done on different levels. Net — my head is exploding now. Challenge — how to make it really relevant and adaptable for the complex environment I am working in."

Anna Barczak

"Loved Nancy's take on UX industry. Helped me to think about the wider impact I could make as a User Researcher."

Robyn King, UKHO

"I built a practical model that allows me to frame the level of strategy and responsibility for different types of project and interactions with teams and stakeholders."

Philip Twine, Future Platforms

"As my UX role is new in our organisation I feel often lost in what my responsibilities are, what is asked from me from different stakeholders like I'm stuck in the middle, but I don't even know where the middle is. Nancy provided a sort of map of strategy levels, roles, approaches which helped me identify where I am to further plan my next steps."

Ange D., Amsterdam

"Nancy gives plenty of real-world anecdotes which helps ground the theory in reality. I came away with a cheat sheet to help me begin to strategise around UX in my organisation."

Emily, UK Government

"Perfect complement to the UX VP/Director session. Built on understanding and gave us the opportunity to develop our own action plans."

Scott Castle, University of Sheffield

"Good course with high value input for becoming a UX Strategist and how to get the strategy in a company."

Bjorn Frieling, Youitive, Nurenberg

"Nancy is such an inspiring speaker. I take so much from her presentations."

Konstantin Escger, Onefootball, Berlin

"Extremely inspirational! UX can help differentiate companies growing competitive advantage."

Oscar Manr, Capgemini

"Practical and awesome knowledge on changing myself as a strategist."

Kevin vd Bijl, Idean, Utrecht

"I work for a digital agency as a UX team lead and we have been dealing with a lot of changes and challenges to grow and maintain our revenue by involving UX with sales activities. I'm taking a lot of insights and ideas to help draft things to share, so thank you :) Nancy rocked it!."

 

"Nancy did a great job showing how to make sure people in your organization want what you want them to want."

Iryna Fruhan, Amway

"Great training. Many items discussed are applicable to my current work/job."

Stephanie Boks, ALTEN, The Hague Netherlands

"Nancy conduct the conference well and I like how she focuses on business aspects of design as the mutual language with high-level managers. It is needed for designers to learn it and communicate better to shape the right strategy."

Hamed Yahyaei, Scania, Stockholm

"You can't become a strategist in a day, but knowing what to consider and what questions to ask helps a lot with embarking on this journey with the right mindset."

Davor Tomic, tretton37, Stockholm

"Great job breaking down the content and helping relate it to all of us in the class, even with our different backgrounds."

Lenka Keston, Appfolio

"So many tactical, practical, deep, thoughtful, and empowering approaches to making UX strategy the business strategy."

Jordan Ford

"Can you get all of the executives I've ever worked with to take this course retroactively?!"

Spencer Goldade, Benevity

"Oh, why didn't I find out about this class 10 years ago!? The information was invaluable. This is something all UX people should understand , memorize and internalize. Thank you!"

Anneliese, CapOne

"A great way to learn how to bring the user's voice to the table, while articulating actionable strategies and tactics that help everyone succeed."

Brennen Schmidt, Deloitte

"Wonderful class! So much inspiration for when I get back home."

Molly Wilvich, Moz

"This is exactly what I was looking for: in depth case studies and actionable tips for a lot of situations looking forward for the rest for the week."

Veronica Cano, DBV Global

"Nancy was an engaging, informative instructor with a wealth of valuable experience to share. There is so much I learned from her that I can't wait to put into practice to help my company and our clients grow."

Chelsey Schaffel, zu.com Communications

"Nancy Dickenson's class offered key insights into a very problematic space, namely integrating UX into an organization. This is a problem that especially affects me personally as a UX professional. Thanks Nancy!"

Jami Odell, BECU

"This course helped me understand how to build UX strategy at every level. Nancy provided useful frameworks to approach strategic problem solving."

Nici Bissonnette, REI Co-op

"Ms Dickenson's extensive experience working top-down and bottom up in UX strategy is real life examples and recommendation/inspiration on how a UX professional can approach with their own organization."

Hannah Cheng, Extron

"Nancy is a super friendly and passionate instructor who engages with everyone in the class, making sure that all questions are answered. Her course helped me realise that I am already in the right place to do the job of a UX strategist, which makes me really happy."

Daniel González López, Microsoft

"Every course I have attended with Nancy has been full of practical learning we can go and apply to our current environments. These have been the most valuable lessons to lead my my career growth ambitions. Highly recommended."

Pavitra Sirse Tandon, Smartbox Group

"Not sure there is a more qualified instructor on the topic - anywhere. Having been there, done that with the biggest brands, Nancy's presentation was grounded in experience, backed with results and at not one point did she veer into theory or jargon which only heightened my learning. Relaxed delivery style and very engaging which made 7 hours sitting in front of laptop fly by! [at the Virtual UX Conference]"

Ian Hutchieson, Collinson

"Nancy is aspirational! I wish I'd taken this course earlier, it's going to be so much help in shaping UX strategy for clients!!"

Sophia Exintaris, Boston Consulting Group

"Become a UX Strategist opened my eyes to a world where you as a designer can make a huge impact to businesses with a user-centered focus. Nancy is awesome and full of energy."

Daniel Peñaloza, Mercado Libre, Bogotá, Colombia

"I ultra recommend this course for those who want to move beyond UX craftmanship. I got a whole new level of understanding of the user-centered design. This course shifted my paradigm regarding how we should respond to business objectives--something that most UX-ers hate."

Yasir, Kitabisa, Jakarta, Indonesia

"I'd recommend this as a must for those in UX leadership positions, but also for executives! She explains the importance of incorporating UX with the business strategy. If only more business leaders knew about this!"

Giselle Que, GCash - Mynt, Manila, Philippines

"The best way to learn about UX Strategy is from strategists themselves. That's what Nancy is all about. I enjoy learning through her experiences and stories... very engaging and thoughtful. I can't get enough of her :)"

Strategist-to-be, Australia

"Amazing experience."

Albendari, Yesser, Riyadh, Saudi Arabia

"I would really recommend this course to everyone who are considering this course. It definitely opened my knowledge of the UX Strategy. The case studies and real-life examples were great."

Varun Saini, Melbourne, Australia

"I have already told everyone I know to take the class! This class is a roadmap. It says "you are here" and then it tells you how to get where you want to go."

Jillian Hudson, XPO Logistics, Charlotte, USA

"One word, Nancy! She is absolute pedigree. Her experience, sage advice, delivery and most of all enthusiasm for UX strategy makes this one of my favourite classes ever - and it was my 15th! The class material is packed with practical insight and sound strategies to identify the overlap between business goals and customer needs. Cannot recommend this course enough. I am reinvigorated to embrace the business challenges as opportunity."

Meagan Jackson, The Argus Group, Hamilton, Bermuda

"Really impactful, and immediately applicable to real-world design challenges and organizational considerations."

Robert Westwood, Vancouver, Canada

"Definitely, I already did most of the things that were named in the course, but I didn't have a label to them, so it was really valuable to have a certain confirmation of the work.. also the examples from Nancy's career were priceless, loved them! :)"

Aleksandra Hristov, Netcetera, Skopje, Macedonia

"I would say it's important to take this course to avoid thinking to have a UX strategy only without integrating it with Business, I agree its very important."

Bander Alhusaini, Mobily, Riyadh - Saudi Arabia

"Besides giving me a structured approach to strategy, Nancy Dickenson shares her own personal experiences of her learnings that built her expertise which was really great."

Karl D'Souza, Boubyan Bank, Kuwait City, Kuwait

"I really enjoyed the course. Nancy is an engaging speaker and shared loads of practical tips and stories to bring the material to life. Even though there wasn't much participant interaction, I didn't get bored - there was so much knowledge to absorb. It left me feeling motivated to put what I've learnt into practice."

Sarah Dewar, Crowdhouse, Zurich, Switzerland

"People at any level can benefit from this course. If you're curious about strategy and you know the UX basics, this course will inspire you to be strategic in what you do at your current job and the next."

Rhonda Rucker, Austin

"Wonderful delivery from a consummate professional in the field. This is easily one of those situations where there's so much in-depth knowledge and excellent case-studies, but never enough time."

D Scott Angle, Lockwood Publishing Ltd, Nottingham, United Kingdom

"This is a great course for UX professionals at all levels in their organizations. It will help you understand how you can implement strategic thinking whether you are at the project, program, or transformational level of your organization. I am walking away inspired and ready to take a more strategic position in my work."

Samantha P, Shopify, United States

"Anybody working with UX and wanting to further their career should take a class with Nancy. It's not about learning a new UX skill set. This is about gaining a business mindset."

Rikke S. Nielsen, Denmark

"I think the course was really practical, particularly for UX professionals in an established company. I found this class to be useful and can be applied to my current position and later in my career. The instructor is high energy and very knowledgeable, I wished that the online course was even longer!"

Tori Catipon, PMC/NCBI/NLM

"Benefit - Yes absolutely, and Nancy was awesome with her examples and strategy tools for implementation at our work. She has explained the strategy in a much easier way without going to a B school."

Sunit Kumar Sharma, Singapore Press Holdings, Singapore

"You can really benefit from this course to not only increase the quality of work you'll deliver but also to substantiate your projects so that it'll be better understood on a business-level."

Falco Huizinga, Centraal Beheer Achmea, Apeldoorn, the Netherlands

"This is a good course, especially for people who want to change the organization's culture. I experienced when people in the company don't realize the importance of running the company with a user-centric mindset. It would be great if I attended this course before, so I have a direction on convincing the stakeholder to invest more in a user-centric approach."

Nanthawan Suwannapan, Bangkok, Thailand

"This course provided the practical steps to take back to my organization."

Ben Richards, University of Exeter