Research Methods Courses

• Attend NN/g courses at the UX Conference, or arrange Team Training for your team.

• User Research Methods: From Strategy to Requirements to Design

  How to pick the best UX research method for each stage in the development process

  • Learn about the importance of non-traditional (lab-based) user research methodologies
  • Determine which methodology to use for your projects and when it’s most appropriate
  • Experiment with research methodologies through hands-on exercises

• Analytics and User Experience

  Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design

  • How to complement traditional UX/Usability qualitative testing methods with analytics data
  • Understanding UX interpretations of key analytics metrics
  • Figuring out where to start with analytics

• Usability Testing

  Do-it-yourself user tests: Plan, conduct, and analyze your own studies, using in-person, remote, or online methods

  • Learn how to plan, conduct, and analyze findings from your own user research studies so you can do them anytime, anywhere
  • Fine-tune your facilitation skills with expert guidance
  • Take home sample research materials to help you conduct your own studies

• Journey Mapping to Understand Customer Needs

  Learn the process for capturing and communicating UX insights across complex interactions

  • Determine when to apply journey mapping as a design tool, and how to convince others of its merit
  • Learn how to gather and compile research into truthful narratives, and find out which research methods are best for the journey mapping process
  • Understand how to visualize findings in the end visual and use that artifact to communicate your insights to others

• Personas: Turn User Data Into User-Centered Design

  Successfully turn user data into user interfaces. Learn how to create, maintain and utilize personas throughout the UX design process.

  • How to turn complex user data into effective user personas
  • Time-tested techniques for embedding them into your design process

• Wireframing and Prototyping

  Quick and cost-effective technique for identifying major usability issues early with sketches and paper. Perfect fit for Agile and Lean processes

  • Learn techniques for discovering usability issues early and shortening development time
  • Discover how paper prototyping can facilitate creativity and build consensus among team members
  • Conduct your own quick usability tests using wireframes and prototypes

• The One-Person UX Team

  Techniques and strategies to maximize your impact when you are the sole UX professional on your project or in your organization

  • Learn how to structure your user-centered design work in a cost and time-effective way
  • Learn how to prioritize your effort to maximize your value to the company instead of being spread too thin
  • Determine how to communicate and sell your results in your organization to get future funding
  • Learn design and research methods that can adapt to a variety of levels of support and resources

• ResearchOps: Operationalizing and Socializing User Research

  Positively impact design with a sound, efficient, and viable research practice

  • Streamline, improve, and scale the planning, conducting, analyzing, and tracking user research
  • Share and advance research plans, work, and insights to inspire design
  • Grow and strengthen your organization's research practice to secure its vigor

• Context Methods: Ethnographic User Research

  Conduct field research to collect insightful data about users in their own environment

  • Learn when and why we use context methods 
  • Understand how to plan and what to expect of field methods
  • Take home strategies for presenting the findings from ethnographic user research to your stakeholders

• Measuring UX and ROI

  Use metrics from quantitative research to demonstrate value

  • Build a plan for tracking and evaluating your product's experience over time (UX benchmarking)
  • Connect design improvements to your specific business goals, and demonstrate return on investment for UX activities

• Remote User Research

  Gather insights virtually through usability testing and other remote methods

  • Learn how to plan, conduct, and analyze remote studies
  • Get useful sample documents to help you prepare your study (like sample screeners, facilitator scripts, and findings)
  • Avoid common pitfalls of remote research
  • Remote methods covered: Usability testing, interviews, card sorting, tree testing, & diary studies; Not covered: Surveys & analytics

• How to Interpret UX Numbers: Statistics for UX

  When research data should be trusted; what statistics to use when

  • Learn which statistical tests you should run to determine the significance of your UX numbers

  • Learn when numbers obtained from research studies should be trusted and when they're likely to be due to chance

• User Interviews

  Advanced techniques to uncover values, motivations, and desires

  • How and when to perform user interviews to gain in-depth insights about your users
  • What can be learned by asking users; what can't be learned; how to avoid bias
  • How to plan and conduct user interviews
  • Analyzing qualitative interview data and reporting findings

• Discoveries: Building the Right Thing

  Learn how to conduct successful discovery phases in your UX design process, to ensure you build the best thing possible.

  • Learn how to plan and carry out an effective discovery
  • Discover strategies for defining the problem and gaining stakeholder buy-in
  • Leave with knowledge, tools and techniques for improving your discovery process

• Assessing UX Designs Using Proven Principles

  Generate insights, product scorecards and competitive analyses, even when you don’t have access to user data

  • Apply your UX knowledge to analyze user interfaces according to best practices, generating improvements and assessments of current design quality
  • Produce product scorecards using data as well as expert analysis; compare your UX with competing products
  • Track and manage UX quality over time through scorecards