New to User Experience Courses

• Attend NN/g courses at the UX Conference, or arrange Team Training for your team.

• UX Basic Training

  Be an effective UX professional: Know the lingo and sell the process

  • Understand the purpose and roles of UX professionals throughout a project lifecycle
  • Know when to apply which research methods and how to use the data to improve design
  • Assess your organization’s commitment to UX
  • Learn tips for promoting UX as a competitive advantage

• Writing Compelling Digital Copy

  Web content for the way your audience thinks and behaves

  • How people read online based on usability testing and eyetracking research
  • Optimize content for users and search engines
  • Write concise, benefits-driven copy to increase conversion
  • Increase usability by following our web writing guidelines 

• Usability Testing

  Do-it-yourself user tests: Plan, conduct, and analyze your own studies, using in-person, remote, or online methods

  • Learn how to plan, conduct, and analyze findings from your own user research studies so you can do them anytime, anywhere
  • Fine-tune your facilitation skills with expert guidance
  • Take home sample research materials to help you conduct your own studies

• Web Page UX Design

  Designing successful web pages based on content priority, visual design, and the right page components to meet objectives.

  • Explore the key design considerations that collectively create an effective web page for you and your customers
  • Apply layout-related design principles to indicate priority of content, and lead users through the web page effectively
  • Understand how particular page elements influence user behavior
  • Discuss common page types and what design decisions support the objectives for such pages

• Interaction Design: 3-Day Course

  UX pioneer Bruce "Tog" Tognazzini teaches principles, processes, and techniques of Human-Computer Interaction (HCI).

  • Get the confidence gained from having a solid foundation in every aspect of HCI whether you’re just arriving from graphic design, psychology, or another entry discipline, or started picking up HCI some time ago along the way.
  • Achieve a deep understanding of the entire life-cycle of design by actually experiencing it through five in-depth hands-on exercises
  • Practice the methodology Tog helped develop at Apple, still in use there today, that results in products that are smooth, exciting, and just simply work.
  • Get the knowledge you need of information theory, human psychology, physiology and other aspects of HCI science, you’ll be prepared to make intelligent, informed, and effective design decisions
  • Learn the trick to “selling” your designs with a minimal amount of stress and effort so you can spend your time doing the work you love. (Managers: This means your designer will be a lot more productive.)

• The One-Person UX Team

  Techniques and strategies to maximize your impact when you are the sole UX professional on your project or in your organization

  • Learn how to structure your user-centered design work in a cost and time-effective way
  • Learn how to prioritize your effort to maximize your value to the company instead of being spread too thin
  • Determine how to communicate and sell your results in your organization to get future funding
  • Learn design and research methods that can adapt to a variety of levels of support and resources

• Personas: Turn User Data Into User-Centered Design

  Successfully turn user data into user interfaces. Learn how to create, maintain and utilize personas throughout the UX design process.

  • How to turn complex user data into effective user personas
  • Time-tested techniques for embedding them into your design process