Content Strategy Courses

• Attend NN/g courses at the UX Conference, or arrange Team Training for your team.

• Better Content: Strategies to Increase Quality and Effectiveness

  Business value and processes to ensure quality content for a stronger user experience

  • Building a business case for investing in content
  • The step-by-step process to produce a content strategy for your web, email, mobile and social media content.
  • How to expand your strategy to incorporate offline materials and other marketing collateral
  • How to audit your existing web copy

• Writing Compelling Digital Copy

  Web content for the way your audience thinks and behaves

  • How people read online based on usability testing and eyetracking research
  • Optimize content for users and search engines
  • Write concise, benefits-driven copy to increase conversion
  • Increase usability by following our web writing guidelines 

• Omnichannel Journeys and Customer Experience

  Create a usable and cohesive cross-channel experience by following guidelines to resolve common user pain points in a multi-channel landscape

  • Understand how customers interact with organizations through many channels and touch points
  • Discuss guidelines for creating seamless and cohesive users experiences as users interact with organizations over time and across channels
  • Learn how to research your omnichannel user experience to identify pain points
  • Discuss common barriers for success and how to position your organization to overcome them

• Engaging Stakeholders to Build Buy-In

  Get stakeholders on your side to launch the best possible UX design, content strategy, and other design priorities

  • How to get strategic agreement with stakeholders
  • Understanding the stakeholder point of view
  • Stakeholder mapping and other engagement techniques