Content Strategy Courses

  • Attend NN/g courses at the UX Conference, or arrange Team Training for your team.

  • Better Content: Strategies to Increase Quality and Effectiveness

    Business value and processes to ensure quality content for a stronger user experience

    • Building a business case for investing in content
    • The step-by-step process to produce a content strategy for your web, email, mobile and social media content.
    • How to expand your strategy to incorporate offline materials and other marketing collateral
    • How to audit your existing web copy
  • Writing Compelling Digital Copy

    Web content for the way your audience thinks and behaves

    • How people read online based on usability testing and eyetracking research
    • Optimize content for users and search engines
    • Write concise, benefits-driven copy to increase conversion
    • Increase usability by following our web writing guidelines 
  • Omnichannel Journeys and Customer Experience

    Create a usable and cohesive cross-channel experience by following guidelines to resolve common user pain points in a multi-channel landscape

    • Understand how customers interact with organizations through many channels and touch points
    • Discuss guidelines for creating seamless and cohesive users experiences as users interact with organizations over time and across channels
    • Learn how to research your omnichannel user experience to identify pain points
    • Discuss common barriers for success and how to position your organization to overcome them
  • Engaging Stakeholders to Build Buy-In

    Get stakeholders on your side to launch the best possible UX design, content strategy, and other design priorities

    • How to get strategic agreement with stakeholders
    • Understanding the stakeholder point of view
    • Stakeholder mapping and other engagement techniques