Create a usable and cohesive cross-channel experience by following guidelines to resolve common user pain points in a multi-channel landscape
- Understand how customers interact with organizations through many channels and touch points
- Discuss guidelines for creating seamless and cohesive users experiences as users interact with organizations over time and across channels
- Learn how to research your omnichannel user experience to identify pain points
- Discuss common barriers for success and how to position your organization to overcome them