Analytics & Metrics Courses

• Attend NN/g courses at the UX Conference, or arrange Team Training for your team.

• Analytics and User Experience

  Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design

  • How to complement traditional UX/Usability qualitative testing methods with analytics data
  • Understanding UX interpretations of key analytics metrics
  • Figuring out where to start with analytics

• Measuring UX and ROI

  Use metrics from quantitative research to demonstrate value

  • Build a plan for tracking and evaluating your product's experience over time (UX benchmarking)
  • Connect design improvements to your specific business goals, and demonstrate return on investment for UX activities

• How to Interpret UX Numbers: Statistics for UX

  When research data should be trusted; what statistics to use when

  • Learn which statistical tests you should run to determine the significance of your UX numbers

  • Learn when numbers obtained from research studies should be trusted and when they're likely to be due to chance