Analytics & Metrics Courses

  • Attend NN/g courses at the UX Conference, or arrange Team Training for your team.

  • Analytics and User Experience

    Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design

    • How to complement traditional UX/Usability qualitative testing methods with analytics data
    • Understanding UX interpretations of key analytics metrics
    • Figuring out where to start with analytics
  • Measuring UX and ROI

    Use metrics from quantitative research to demonstrate value

    • Build a plan for tracking and evaluating your product's experience over time (UX benchmarking)
    • Connect design improvements to your specific business goals, and demonstrate return on investment for UX activities
  • How to Interpret UX Numbers: Statistics for UX

    When research data should be trusted; what statistics to use when

    • Learn which statistical tests you should run to determine the significance of your UX numbers

    • Learn when numbers obtained from research studies should be trusted and when they're likely to be due to chance