Strategy Courses

• Attend NN/g courses at the UX Conference, or arrange Team Training for your team.

• Managing User Experience Strategy

  Design thinking, early UX methods, content strategy, market research, quantitative assessments, process innovation, design patterns, and UX career development

  • Learn the business relevance of user experience
  • Understand essential user experience methods, including design, content and research strategy
  • Review people, organizational and career issues that impact user experience effectiveness
  • Develop a personal plan that is tailored for your particular situation, based on these concepts

• Generating Big Ideas with Design Thinking

  Unearthing user pain points to drive breakthrough design concepts

  • Learn how to identify user pain points through empathy and as-is scenario mapping
  • Determine the user’s needs and pinpoint opportunities for improvement 
  • Leverage needs statements to generate transformational design concepts

• Analytics and User Experience

  Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design

  • How to complement traditional UX/Usability qualitative testing methods with analytics data
  • Understanding UX interpretations of key analytics metrics
  • Figuring out where to start with analytics

• Journey Mapping to Understand Customer Needs

  Learn the process for capturing and communicating UX insights across complex interactions

  • Determine when to apply journey mapping as a design tool, and how to convince others of its merit
  • Learn how to gather and compile research into truthful narratives, and find out which research methods are best for the journey mapping process
  • Understand how to visualize findings in the end visual and use that artifact to communicate your insights to others

• Omnichannel Journeys and Customer Experience

  Create a usable and cohesive cross-channel experience by following guidelines to resolve common user pain points in a multi-channel landscape

  • Understand how customers interact with organizations through many channels and touch points
  • Discuss guidelines for creating seamless and cohesive users experiences as users interact with organizations over time and across channels
  • Learn how to research your omnichannel user experience to identify pain points
  • Discuss common barriers for success and how to position your organization to overcome them

• User Research Methods: From Strategy to Requirements to Design

  How to pick the best UX research method for each stage in the development process

  • Learn about the importance of non-traditional (lab-based) user research methodologies
  • Determine which methodology to use for your projects and when it’s most appropriate
  • Experiment with research methodologies through hands-on exercises

• The UX VP/Director

  Leading UX at the Executive Level

  • Get a seat at the leadership table
  • Deliver a concise, business-focuses articulation of and commitment to user experience
  • Drive business objectives and deliver on corporate goals

• Designing Influence

  Getting your best ideas adopted while building trusted relationships

  • Understand the art and the science of influencing 
  • Learn how to select the best method for the context you're in
  • Practice using a wide variety of UX influencing strategies and communication skills

• Engaging Stakeholders to Build Buy-In

  Get stakeholders on your side to launch the best possible UX design, content strategy, and other design priorities

  • How to get strategic agreement with stakeholders
  • Understanding the stakeholder point of view
  • Stakeholder mapping and other engagement techniques

• Facilitating UX Workshops

  How to design and lead goal-based group exercises for collaborative gain

  • Learn how to design and facilitate UX workshops that produce insights to move your project forward
  • Build your skills and gain confidence in workshop facilitation
  • Take home new ideas for collaborative activities and learn how to design UX exercises for specific goals

• UX Basic Training

  Be an effective UX professional: Know the lingo and sell the process

  • Understand the purpose and roles of UX professionals throughout a project lifecycle
  • Know when to apply which research methods and how to use the data to improve design
  • Assess your organization’s commitment to UX
  • Learn tips for promoting UX as a competitive advantage

• UX Roadmaps

  Plan what your team will work on when, from next quarter to multi-year UX strategy. Align, prioritize, & communicate future work.

  • Learn how to create UX roadmaps for both short and long-horizon initiatives
  • Discover strategies for visualizing and communicating roadmaps to your team and stakeholders
  • Leave with the ability to adapt your roadmap to varying needs and purposes

• Remote UX Design

  Research-driven best practices and frameworks to avoid the biggest challenges and obstacles in the remote design process

  • Create a remote UX playbook to take back to your organization
  • Learn about the most popular and effective tools and methods for remote UX
  • Discover practices and case studies for overcoming the biggest challenges of doing UX design remotely

• Customer-Journey Management

  Establish and operationalize journey-level experience design work across functional group for continuous improvement

  • Understand how to address organizational barriers toward journey management
  • Pick up strategies to operationalize journey management practices
  • Learn about technologies and tools to help track customer experience success