Persuasive Design Courses

  • Attend NN/g courses at the UX Conference, or arrange Team Training for your team.

  • Persuasive and Emotional Design

    Create delightful experiences that touch, convince, or excite your audience

    • Practical tips to boost user trust and enhance delight
    • Influencing techniques translated to interface elements
    • Guidelines to create designs that truly resonate with users
  • Analytics and User Experience

    Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design

    • How to complement traditional UX/Usability qualitative testing methods with analytics data
    • Understanding UX interpretations of key analytics metrics
    • Figuring out where to start with analytics
  • The Human Mind and Usability

    Apply psychology principles to predict and explain how your customers think and act

    • Go beyond purely complying with usability guidelines to reach an understanding of their underlying reasoning
    • Apply findings from well-known psychology research studies to explain behavior observed in usability testing and anticipate the impact of future designs
    • Design better interfaces from inception by knowing human limitations and easing the load on the user