Persuasive Design Courses

• Attend NN/g courses at the UX Conference, or arrange Team Training for your team.

• Persuasive and Emotional Design

  Create delightful experiences that touch, convince, or excite your audience

  • Practical tips to boost user trust and enhance delight
  • Influencing techniques translated to interface elements
  • Guidelines to create designs that truly resonate with users

• Analytics and User Experience

  Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design

  • How to complement traditional UX/Usability qualitative testing methods with analytics data
  • Understanding UX interpretations of key analytics metrics
  • Figuring out where to start with analytics

• The Human Mind and Usability

  Apply psychology principles to predict and explain how your customers think and act

  • Go beyond purely complying with usability guidelines to reach an understanding of their underlying reasoning
  • Apply findings from well-known psychology research studies to explain behavior observed in usability testing and anticipate the impact of future designs
  • Design better interfaces from inception by knowing human limitations and easing the load on the user