Writing for the Web Courses

• Attend NN/g courses at the UX Conference, or arrange Team Training for your team.

• Writing Compelling Digital Copy

  Web content for the way your audience thinks and behaves

  • How people read online based on usability testing and eyetracking research
  • Optimize content for users and search engines
  • Write concise, benefits-driven copy to increase conversion
  • Increase usability by following our web writing guidelines 

• Better Content: Strategies to Increase Quality and Effectiveness

  Business value and processes to ensure quality content for a stronger user experience

  • Building a business case for investing in content
  • The step-by-step process to produce a content strategy for your web, email, mobile and social media content.
  • How to expand your strategy to incorporate offline materials and other marketing collateral
  • How to audit your existing web copy