Writing for the Web Courses

  • Attend NN/g courses at the UX Conference, or arrange Team Training for your team.

  • Writing Compelling Digital Copy

    Web content for the way your audience thinks and behaves

    • How people read online based on usability testing and eyetracking research
    • Optimize content for users and search engines
    • Write concise, benefits-driven copy to increase conversion
    • Increase usability by following our web writing guidelines 
  • Better Content: Strategies to Increase Quality and Effectiveness

    Business value and processes to ensure quality content for a stronger user experience

    • Building a business case for investing in content
    • The step-by-step process to produce a content strategy for your web, email, mobile and social media content.
    • How to expand your strategy to incorporate offline materials and other marketing collateral
    • How to audit your existing web copy