Attending this course and passing the exam earns 1 UX Certification credit, which also counts towards the optional UX Research Specialty.
Learn more about NN/g's UX Certification Program.
Advanced techniques to uncover values, motivations, and desires
In this course you will learn these things about user interviews:
When and why to do them
Different kinds of user interview
How to plan
How to conduct
Common issues and tips for further development
How to analyze the data and report your findings
This course is comprised of both lectures and group exercises. You will plan, conduct, and analyze your own user interview, and receive immediate expert feedback. Lecture segments introduce topics and techniques.
This course also includes:
Many of these topics are also covered in our Qualitative Research Series. In addition to user interviews, the series also covers other key user research methodologies, like usability testing, remote research, and field studies. The series takes place over a longer period of time (5 consecutive half-days), and features two expert instructors instead of one.
Attending this course and passing the exam earns 1 UX Certification credit, which also counts towards the optional UX Research Specialty.
Learn more about NN/g's UX Certification Program.
"User Interviews is a structured (pun not intended) formal primer into qualitative user research. Get yourself and your team to stop asking leading questions and get reliable insights!"
Abdelrahman Gemei, Propertyfinder, Dubai, UAE
"If you need to get better at interviewing users, this is the class! Maria is powerful and her lecture style remains engaging throughout the entire day. Maria seems to really care!"
Reynaldo Lor, Booz Allen Hamilton
"This course was extremely useful and was done professionally. Thank you! Topics were interesting and well structured. Instructor had lots of experience and great knowledge and passion!"
Yair Bahar, gohenry, London, United Kingdom
"This course is absolutely phenomenal for anyone who is a seasoned interviewer or someone who is just getting started in the industry. Maria is a fantastic instructor and clearly articulated her lessons. As someone who is more interaction than research focused, I found I was able to learn and utilize the lesson into my own practice."
Elliot Mayer, AOT Technologies, Victoria, Canada
More Participant Comments
"Didn't realize all the ways in which I could improve how I do my user interviews! So helpful!!!"
Anderson Yu, Frontapp
"I thought I knew how to interview users. I was wrong, but this course helped me correct my approach."
Himanshu, Nike
"I loved this course! Maria is a fantastic speaker, great delivery and amazing course content. The activities helped enforce what was in the slides and I learned so much. I can't wait to practice!"
Catherine Mair, Avista Utilities
"I enjoyed the class, I feel that I can start the interviewing process at work now. Practice, practice, practice."
Marvin Park, Western Asset
"Maria covers this topic extremely well and has definitely refreshed and cemented best practices for user interviewing."
Jason Schrer, LIC, Hamilton, New Zealand
"Maria was such a confident and knowledgeable speaker. I learned so much and loved being able to actually practice interview skills & doing analysis. This was a really helpful course."
Rebecca Coenning, Whitepages
"This class is going to totally change the way I conduct interviews. I learned a lot. Thank you!
Meagan Tonge, ADTRAN
"This course is great for anyone that hasn't done user interviews but needs to."
Angie, INL, Idaho Falls
"The course was well organized with lecture & breakouts to put into practice what was presented."
Misty Majors, HireRight
"The course was the perfect balance of content/lecture and practice."
Shayla Callis, Farmers Insurance
"I enjoyed the balance of information to interactive exercises. It helps a lot to put the learning into actual practice."
Heidi Roux, WebMD Health Services
"I knew NN/g training will be great but this workshop exceeded my expectations! Great delivery, very good context and it made me re-think how to approach interviews from more research-professional perspective."
"Great introduction to user interviews. The class granted me the right tools to become a great interviewer."
Georges de Boeck, Rabobank
"Excellent primer if you want to start interviewing users. Rich in content, but also in terms of hands on exercises."
Marcello Tanzi, Mobgen/Accenture&Interactive
"Great content. I was happy to learn new techniques and improve my knowledge of user interviews."
Frans Kaskei, Fenix International, Kampala Uganda
"Very complete course to get better at using user interviews and learn about different facets of the user research method."
Leander Thomas, Capeha
"This was the perfect course! Great cadence. Very polished. Informative yet relatable. I am very inspired to pursue more research."
Nicole Staffon, ManMade Creative
"This was a great introduction to user interviews. It reinforced a lot of the things I'm doing and also gave me the language to speak more concisely about it."
Tony Trucco, Tangram Flex
"I thought the class was very informative and helpful. I was intrigued by the differences and similarities of interview vs usability studies (particularly moderated). I find there are strategies in one you could use in the other in all stages."
Jeremy Chu, New Balance Athletics
"Helpful activities, high quality course material, excellent and engaging presentation, extremely knowledgeable and articulate instructor. I really appreciated the timing and structure of activities — having a preview of the activity before the lunch break was helpful, as was the placement of longer activities towards the end of the day."
Kaitlyn Brown, Stable Kernel
"While I've conducted a few interviews in my career so far, I've been desperate to better learn detailed skills in interviewing and how to impactfully and effectively learn about users/people This course met and exceeded my expectations — great if you're starting out and also digs deep into all that goes into interviewing. If you're a research nerd and passionate about interviews, this is absolutely a course worth taking. Thank you!! I was so excited and hopeful this course would help me improve my skills and learn how to better listen, learn, and help my team(s) gain insights and empathy. This was everything I was hoping it would be! LOVED the exercises, really helpful."
Becky Sroufe, The Kroger Co.
"Maria is great. I had her for a course in the spring and she is an effective communicator, good listener and keeps the room on task. She's awesome!."
Katie Fine, Penn Medicine
"Such a well-paced course! An excellent deep dive into everything user interviews."
Alex Griffith, Sentry Insurance
"Maria is extremely engaging and knowledgeable. This class not only touched on but expanded upon what I already knew of user interviews and I'm excited to put it into practice what we discussed today."
Elizabeth Hylton, Lumens
"My 1st experience with NN/g and it was great. Very informational and well timed breaks allow for 100% attentiveness throughout the day. I learned a lot of valuable information as a UX professional. The presenter was engaging, energetic and knowledgeable."
Evan Cunningham, RRD Marketing Solutions
"The course is stellar. It was both practical and comprehensive. Maria was exceptionally informative while also being concise and articulate. Nailed it."
Jeff Caruso, DocuSign
"A great opportunity to gain both theoretical and practical knowledge — feels like I can start implementing new skills as soon as I get back to work!"
Jill Becker, Pyramid Communications
"The hands on activities were extremely helpful surrounding ourselves w/ talented ux folks interviewing each other was a learning experience."
Dana E, Imperial Supplies
"This course was perfect. It teaches you all the skills you need to build your confidence in utilising this research method correctly."
Christian Chesher, IBM
"It's a great practical course which will get you to practice with more confidence."
Maxime Delavergne, Independent, Paris, France
"Maria is a superb instructor. The pace that she delivered the course at was very easy to follow. She also took the time to answer every question, even after the course, and was open for feedback to improve it, which was really motivating and inspiring."
Daniel González López, Microsoft
"Interviewing is like mining; you'll find diamonds and other gems if you have the proper tools. This class not only equipped me with the tools, but also the knowledge and skill to use them."
Lloyd Ocampo, Federal Reserve Bank
"I have gained a lot of new insights about user interviews. A very interesting topic is thematic analysis. I definitely want to use this to structure and administer the output of my interviews."
Jeremy Talen, Iddink Group, The Netherlands
"Though I have done user interviews for some time, I still learnt so much that I could use to improve my skills. And I certainly enjoyed the stories shared by Maria that made the lessons come to life!"
Emily Ong, GovTech, Singapore
"A practical and helpful introduction to interviews. I loved that it didn't end with how to interview, but carried over into the analysis phase as well. I learned so much!"
Libbie Best, University of Newcastle, Newcastle, Australia
"The course on User Interviews was very practical. I will take a lot of tools and insights with me and know where to start incorporating the new skills. Maria did an awesome job with heaps of industry samples."
Ulrike Eulenfeldt, nib Travel, Sydney, Australia
"I really liked this course, Maria was a great presenter and shared the information in an easy to understand format."
Rebecca, doxy.me, Charleston, USA
"I would highly recommend this course! Maria was fabulous. I thoroughly enjoyed the exercises and the chance to network and get to know others who were taking the course as well. It was great to see how everyone was taking in the information and being able to learn off of one another."
Noelle Richard, doxy.me, Charleston, SC, USA
"Maria is an excellent teacher who gave me a lot to think about in terms of preparation, very useful tips on how to become a better interviewer, and I know the section on analysis will help to make the reporting process much easier."
Lani Raukawa Field, Signify Ltd, Wellington, Aotearoa/New Zealand
"It was a really good course. The delivery was great. Maria was very knowledgeable of the domain. She made the class engaing and attended to any questions we had. I feel like I'll espcially benefit from the recommended reading material."
Leah H., Roar Digital, NJ, USA
"Everything is well organized, the tool used, you just have to listen and follow instructions, the timing is really well respected and Maria is a really good speaker, thank you again."
Candice, Tacotax, Paris, France
"This course was very well structured and delivered, it has a healthy balance of theory and practical, and remains engaging throughout. It's ideal for people looking to reinforce their knowledge or learn how to structure and conduct interviews. I benefitted from it, but would like to have spent more time on the analysis section, and maybe hear about collaborative remote analysis without online tools and other analysis methods that can be used for interviews."
Oreoluwa Oduwole, Home Office, London
"This was great refresher or introduction to conducting user interviews; I would recommend to anyone who needs (or wants) to interview users as part of their job."
Matt, XPO logistics, Chicago, USA
"A fantastic course for those that are new to the interview process or tips, tricks and talking points for the experienced so that they can bring that knowledge back to their organization."
Tim Hovde, HMH, Austin, TX USA
"I really benefitted from thinking through the types of questions to avoid in a user interview. Maria gives great examples and is very engaging with her delivery of the information."
Meredith Maines, Home Depot, Houston, USA
"Would recommend this course. Very informative and enjoyable. Even though the course is virtual, it was great to go into teams for the practicals."
Leon Rose, Office for National Statistics, Newport
"Very good course. Highly recommended."
Luigi Di Raimo, GDLS-C, London Ontario Canada
"I really benefited from this course. I have been a UX designer for just over a year now and have conducted around 20 user interviews during this time, however, without any training up until now, I would argue that the interviews I have conducted were not as effective as they could be. I would recommend this course to my team as I often have to carry out user interviews with a Product Manager and this course has made me analyse and think critically about previous interviews where the PM has fallen into the trap of asking leading questions etc..."
Sian Baldwin, Cambridge University Press, Cambridge
"A useful course for the ones that are looking to refine their user interview techniques. Maria gives a lot of useful tips, real examples and you also have the opportunity to apply the learnings during the course by creating an interview guide, conduct interview & do some analyses."
Joana Sa, Amsterdam
"The course was very useful to give an order to the various practices I was already using, a method. Very interesting the part related to analysis and coding."
Edoardo, Host Consulting Srl, Como Italy
"This course is for everyone, regardless of your level of experience. Even after conducting many, many interviews over my career, it was a very helpful course to refresh on technique, learn about new tools, and hear from others who are interested in learning the same."
Tyler Lagaly, Zapier, Lawrence, Kansas USA
"Excellent course for learning advanced techniques for conducting interviews—questions, verbal and non-verbal cues, mirroring, etc. Also, super valuable information around planning, creating an interview guide, choosing location/setting, and analyzing the results."
Coran LaPierre, Asurion, White Rock, Canada
"Well structured and informative class. Learnt a lot about preparing and writing user interviews and reinforced some knowledge I already had."
Andy Hagerty, NES NHS UK, Glasgow, Scotland
"Even though I have facilitated the interview before, I'm learning new tips and techniques to avoid the compound question and be a better facilitator. I also learn the different between coding and theme and how to best analysing the data."
Tadinee Marsili, Guidehouse, Ellicott City, MD USA
"Take it! I love the facilitator, the content, and the breakout session to practice real world application."
Amie Collier, PwC, Tampa, US
"Lots of great practices and activities. I would recommend this to anyone who has no or little experience in User Interview."
Evelyn Le, UTD, Richardson
"I've done a lot of user interviews for my current role and I feel well seasoned, but this course still taught me things that I will apply in my future user interviews (posture, using silence, intonation). These are great to learn no matter where you are in your career."
Michael Hansen, Kroger, Portland, OR
"Super helpful in learning how to formulate interview guides and questions, how to best engage with participants, and analyze interview results."
Taylor Gehrls, United Fire Group, Cedar Rapids, IA, US
"Perfect course for people who want to develop skills in user Interviews and analysis. The exercises were very accurate and useful."
Benoît Drouillat, Oodrive, Paris, France
"I would tell them that they can probably learn a lot even though they have done user interviews previously."
Joakim Milian Elden, Bouvet Norge AS, Oslo, Norway
"I've been doing interviews for 5 years, but still learnt so many new things!"
Idun Ramstad, Bouvet ASA, Oslo, Norway
"This course is perfect for someone who wants to developed their skills in User Interviews. Therese detailed explanations help me realise how little I know about User Interviews and on what should I focus more. I really like the collaboration with other participants!"
Viktorija Krajchevska, Yell, Reading
"I would suggest taking this course if you have not much experiences with conducting user interviews. This is a great course to learn the most important steps from creating an interview guide to analysing the feedback. Also additional tips and tricks during the conduction of the interview."
Xenia Gehrke, BIOTRONIK SE & Co. KG, Berlin, Germany
"Time is flying by fast in this course and only in the end you realize how much you have learned: Getting ready for preparing, conducting and analyzing your interviews in just one day."
Robin Goldberg, OMICRON electronics GmbH, Klaus, Austria
"Even if you've done user interviews you should take this course to boost your confidence that you're doing it right. Now I have a repeatable process for user interviews."
Mark Gypson, OSV, Fort Wayne, USA
"I have done user interviews before, but found this so helpful for thinking about how to write interview questions, how to plan ahead for when I might get stuck, and how to analyze results in a systematic way."
Kacie Harold, San Francisco, USA
"A lot of details, very accurate, if you think you master interview methodology, I invite you to attend this course, you will be positively surprised. It is a must, and Maria give us many tips and some examples from her own background. Awesome!"
Cottray, Audire Consulting, Lille, France
"The moderator was fantastic. Great voice, took the time to answer or comment on everything that was shared in the Slack and enhanced the information on the slides with helpful anecdotes from her professional experience. The group exercises were planned thoughtfully and explained clearly. This meant it was comfortable to join the breakout rooms as we all knew what we were meant to do. The exercises were relatable/easy to understand and everyone was able to participate."
Katharina Regner, Brandwatch, Berlin, Germany
"I've got chance to facilitate some user interviews before. But this course not only gives me an invaluable chance to learn it systematically and also make me gain a lot of inspirations that I'd love to try in my future work."
Hongxuan Zhou, Rocket Software, Dalian, China
"I'd recommend it, especially for the little nuances that bring so much value to the interview process."
Lhel Farias, International Bank, Chile
"I will be recommending this class to my team members. I've been conducting interviews for a couple years and still learned some great tips and tricks about how to improve running interviews."
Emily Alexander, Worrell, Minneapolis, MN, USA
"I feel more equipped to conduct user interviews. I like how this course covers the topic end to end. It gives you applicable tools and techniques."
Abygail Guerrero, USAA, San Antonio, USA
"Great course! It went above my expectations."
Jeremy Zaghdoun, CGI, Montreal, Québec, Canada
"It is an interesting, useful and comprehensive course. From the choice of the format, to the preparation of the supports and the analysis of the data, it provides concrete and actionable tools to carry out qualitative research through interviews. In addition, it highlights the influence of our behaviors throughout the research process and teaches best practices to achieve better results."
Livier Ortiz Anaya, PwC Luxembourg, Luxembourg City, Luxembourg
"Concise and well-structured. The skills you learn in this course will not only teach you how to be a good interviewer and researcher, but also how to be a good listener and build rapport with anyone. Maria is a good speaker and her delivery is clear and engaging."
Alez Zumeili, Amman - Jordan
"This was such an amazing deep-dive into interviewing with users. It was the perfect balance of learning and also being able to practice with others in the group. It's made me so much more comfortable and confident in my approach to interviews!"
Hannah Rutherford-Roke, Office for National Statistics, Cardiff, Wales
"The User Interviews course was straightforward and practical. After completion, I have the confidence to put the material into place immediately. This is a good complement to the Customer Journey Mapping Course."
Judy Olbrych, tawk.to, Williamsburg, VA, USA
"The moderator was excellent and kept everyone engaged through the class. The topics were well chosen and discussed for the right amount of time. The interactive exercises were also fun and informative."
Jyoti Sauna, Booz Allen Hamilton, Arlington, VA, USA
"Super helpful review! I particularly enjoyed the section on analysis."
Brigit King, Vancouver, Canada
"The course is very good and gives us the bases to be able to carry out an interview process properly. The next step is to practice and keep improving over time. Good content and good activities."
Andres Coronado, Ceiba, Envigado, Colombia
"I feel more prepared to prepare interview guides and perform interviews. Maria was great. She really knows her stuff and is very engaging."
Susan Mariotti, F&A Federal Credit Union, Los Angeles, United States
"Definitely worth the time. Great content; Maria walks you through a ton of content with a lot of competence, sharing her own experiences and making the participants feel extremely comfortable. I was a little apprehensive of whether I could do it, but she has such a great and empathic way of teaching I am now a lot more confident. Big kudos and an even bigger thank you to Maria!"
Christiane, SES, Munich, Germany
"Perfect! No seriously it was AMAZING!!"
Thomas Wicker
User interviews are a fast way to learn about your users: what they think, feel and even need. Like usability testing, interviewing users is a challenging method for new researchers because questions and interviews are difficult to design and do well, and analyzing the large amount of varied qualitative data can be challenging.
In this course, you will learn how to prepare for and conduct a successful semi-structured interview. You will also learn how to perform a thematic analysis of interview data.
Jessica Orellanes
Balsamiq, Bologna, Italy