Ecommerce 1-Hour Talks

Speaker:

Max Talbot-Minkin
Vice President of Product and Design, TodayTix

Building a 2.0

Making Big Design Changes Without Causing Big Waves

Recorded October 2017
$99

Speaker:

Max Talbot-Minkin
Vice President of Product and Design, TodayTix

Often companies are faced with a dilemma between redesigning something from scratch or continuing to iterate on their existing product. Although redesigns are a minefield of potential customer outrage, sometimes they are the right action to move the needle and modernize your product. By planning carefully, ensuring you’re solving for user needs, and involving real users throughout the process, you can mitigate the risk of a redesign and maximize its potential. Learn the principles and tools and see how TodayTix pulled it off successfully. 



Speaker:

Cliff Anderson
Sr. Usability Engineer, Ally Bank

Designing Usable Chatbots

Recorded June 2017
$99

Speaker:

Cliff Anderson
Sr. Usability Engineer, Ally Bank

Chatbots.  They’re all the rage.  Come learn what chat bots actually are, why they really will be the next big thing, and how to design ones that genuinely work. Chatbots combine Artificial Intelligence and Natural Language Processing to allow users to interact with your company much as they would with actual customer support personnel. They’re also very easy to design, which means they will also soon be ubiquitous. This presentation looks at some emerging best practices and also offers a model with which to understand how chatbots work and how to design effective and usable ones.