The best prioritization method depends on project context, team culture, and success criteria.
How to design and lead goal-based group exercises for collaborative gain
Sarah Gibbons
Chief Designer
Sarah Gibbons is the Chief Designer of Nielsen Norman Group and an expert in applied design strategy. Sarah works with leading venture-backed startups and Fortune 500s to hone and execute corporate strategy, innovation initiatives, and new product development through design.
Sarah has published research on design thinking, service design, and mapping frameworks that have become the authority for working designers across industries. Sarah advises and teaches industry leaders from around the world on how to apply her methodologies to their business needs.
Prior to NN/g, Sarah worked at IBM where she created a coherent design system for IBM’s suite of Social Software products. Additionally, Sarah set the standard and rigor of new-hires for IBM’s 2014, multi-billion investment in design as a design thinking educator.
Sarah graduated Valedictorian and Summa Cum Laude from The North Carolina State University College of Design where she received a Bachelor of Graphic Design.
Sarah resides in Boston, Massachusetts.
Courses taught by Sarah
Courses taught by Sarah
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Facilitating UX Workshops
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Generating Big Ideas with Design Thinking
Unearthing user pain points to drive breakthrough design concepts
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Journey Mapping to Understand Customer Needs
Learn the process for capturing and communicating UX insights across complex interactions
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Service Blueprinting
Use service design to create processes that are core to your digital experience and everything that supports it
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UX Roadmaps
Plan what your team will work on when, from next quarter to multi-year UX strategy. Align, prioritize, & communicate future work.
Publications
Publications
More about Sarah
More about Sarah
Experience
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IBM
User Experience
Education
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Bachelor in Graphic Design
North Carolina State University