Sarah Gibbons

Chief Designer

Sarah Gibbons is the Chief Designer of Nielsen Norman Group and an expert in applied design strategy. Sarah works with leading venture-backed startups and Fortune 500s to hone and execute corporate strategy, innovation initiatives, and new product development through design. 

Sarah has published research on design thinking, service design, and mapping frameworks that have become the authority for working designers across industries. Sarah advises and teaches industry leaders from around the world on how to apply her methodologies to their business needs.

Prior to NN/g, Sarah worked at IBM where she created a coherent design system for IBM’s suite of Social Software products. Additionally, Sarah set the standard and rigor of new-hires for IBM’s 2014, multi-billion investment in design as a design thinking educator.

Sarah graduated Valedictorian and Summa Cum Laude from The North Carolina State University College of Design where she received a Bachelor of Graphic Design.

Sarah resides in Boston, Massachusetts.

Publications

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