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How to Sell UX: Translating UX to Business Value

Summary: We speak users, whereas stakeholders speak business. We must translate: "if we do this for the user, it'll do that for the business."

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https://www.youtube.com/watch?v=2pou-FnTaFM

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Sarah Gibbons is Nielsen Norman Group's Chief Designer. She works at the intersection of design research, strategy, and user experience design.

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