On-Demand 1-Hour Talks

Using Brand to Guide UX Design

Learn how to extend your brand’s building blocks into a digital interaction strategy

Speaker:

Sarah Gibbons
Chief Designer, Nielsen Norman Group

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Recorded June 2018

60 minutes

$99

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FAQs about 1-Hour Talks

When and how do you convey your brand’s mission at every touchpoint—digital and otherwise? In this online seminar you’ll learn methods for shaping your users’ digital interactions in a way that aligns to your brand’s attributes beyond what may be in a style guide—core values, story, and characteristics. We’ll examine how brand mission can manifest in discrete decisions such as interaction design.  

This course will give you an adaptable, step-by-step framework to apply your brand’s building blocks—visuals, tones and behaviors—into a foundation for your digital strategy. This framework will give you a method for balancing traditional human-centered principles with brand personality—ultimately enhancing the user’s end-to-end experience.

What You'll Learn

  • Ways to think beyond a visual style guide
  • How to apply core brand components to touchpoints
  • An adaptable, scalable framework for balancing brand and UX

Topics Covered

  • Brand component inventory
    • Understanding your brand’s characteristics
      • Brand values, story, offerings, and image
    • Inventory of touchpoints
  • Developing a framework
    • Mapping your current brand's landscape
    • Translating key brand components into digital interactions
  • Extending a framework into digital strategy
    • Adapting the framework
    • Building scalable guidelines

60 minute talk

Using Brand to Guide UX Design

60 minute online seminar

$99