Writing for the Web Research Reports

• How People Read Online: The Eyetracking Evidence

  Detailed analysis of information-seeking and content consumption behaviors derived from eyetracking research studying 500+ users; Includes 62 recommendations for writing and content layout.

• Strategic Design for Frequently Asked Questions

  A usable website FAQ can improve products, services, information, and user experience as part of your knowledge management process.

• PR on Websites

  Get 103 tips for attracting journalists to your website and increasing press coverage for your company.

• Social Media UX: User-Centered Social Strategies

  For many companies, social media is a key component in the omnichannel user experience. This report provides guidance on creating and delivering a user-centered social strategy.