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Articles

Kara Pernice

Kara Pernice is Senior Vice President at Nielsen Norman Group. Pernice pioneered UX research methods beginning in the early 1990's, and continues to evolve user-centered research methods and processes to best collaborate with organizations. She helps to improve their UX strategy, increase their UX maturity, and derive experiences that useful, simple, and surpass business goals. Pernice is accomplished at evaluating and managing design situations, and crafting with a team the most fitting research methods, and converting this analysis into insights and outstanding designs. She is the creator of NN/g's Intranet Design Annual and UX Certification Program. 

@karaann

Articles and Videos

  • Difficult Designs Are Better (for Humanity)

    Expand your users’ cognitive abilities and make them think harder. Create complex interaction flows and clever, nonobvious interfaces.

  • Design a Brilliant SharePoint Intranet

    SharePoint requires install plus in-depth UX design and development. Forge strong relationship with SharePoint UX designers and developers for successful intranets. And take advice from winning teams who have made SharePoint an effective enterprise tool.

  • Apple Is Making Us All My Grandmother

    Sometimes the form doesn’t follow function and usability must be sacrificed for the sake of beautiful design and business goals. The iPhone is an example.

  • Why Designers Think Users Are Lazy: 3 Human Behaviors

    Do you ever think your users are lazy, or maybe even a little bit dumb? Device Inertia, momentum behavior, and selective attention are common behaviors that can make users seem slothful. However, interface design, not deficient user effort, is the true cause for these error-prone user paths.

  • Should Small Companies Have an Intranet?

    An intranet can benefit small organizations if they have many remote employees, a high employee turnover, and low findability of company-related content.

  • Very Large Touchscreens: UX Design Differs From Mobile Screens

    Only a few mobile-design skills and design recommendations translate well to designing for very large touchscreens, as found in kiosks and other nonmobile use cases. Users’ field of vision, arm motion, affordance, and privacy are a few of the different considerations for such screens with up to 380 times the area of a smartphone.

  • 4 iOS Rules to Break

    Page control (dots), Submit at top, and the Plus (+) and Move icons are 4 common iOS patterns that cause usability problems in testing.

  • Help People Create Passwords That They Can Actually Remember

    Human memory studies can inform design so they help people remember passwords. This makes customers happy, saves money and time, and increases security.

  • Content Migration Alone Is Not An Effective Content Strategy

    While fairly popular, “lift and shift” is not a viable content strategy. It is a folly fueled by fear, limited resources, inexperience, and politics. There are better ways to ensure high-quality intranet content, and two award-winning designers offer their insights, proving that a bright attitude makes all the difference.

  • Emotional Design Fail: I'm Divorcing My Nest Thermostat

    In an emotional-design fail, the Nest thermostat let me down: behaviorally, reflectively, and finally viscerally.