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Articles

Kate Moran

Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

@kate__moran

Articles and Videos

  • Why Chunking Content is Important

    Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy.

  • Quantitative UX Research in Practice

    Across 429 UX professionals, 71% of teams report performing some kind of quant UX research at least sometimes, and almost everyone reported struggling with challenges to get quant research done.

  • Beating Creative Blocks in UX Design Through Reframing

    A method for getting unstuck from a design challenge. By reframing the problem, you can find inspiration in unexpected places.

  • Defining Helpful Filter Categories and Values for Better UX

    For a useful faceted search, develop filter categories and filter values that are appropriate, predictable, free of jargon, and prioritized.

  • The State of Transactional Email

    Automated email messages are more usable than they used to be. Good transactional email should be concise, clear, and easy for users to process.

  • The State of Ecommerce Search

    Ecommerce search tools are easy to find, return more-relevant results than in the past, and rely on autosuggestions and facets to guide users through the search space.

  • Site Search Suggestions

    Useful search suggestions lead to relevant results and are visually distinct from the query text. If appropriate, they include scope, thumbnails, or categories.

  • 3 Rules for Better Comparison Tables

    Successful comparison tables help people make decisions quickly. Simplicity, consistency, and informational are qualities of good comparison tables.

  • Quantitative User-Research Methodologies: An Overview

    Do you need numerical data about your product’s user experience, but you aren’t sure where to start? The first step is choosing the right tool. Check out this list of the most popular types of quantitative methods.

  • Page Parking: Multi-Tab Obsession Common Among Millennials

    People open numerous tabs in rapid succession as a strategy to save time. The tabs serve as a memory aid.