Interaction Design Articles & Videos

  • Using Swipe to Trigger Contextual Actions

    Implementations of swipe-to-delete or swipe to reveal contextual actions often suffer from usability problems.

  • How Channels, Devices, and Touchpoints Impact the Customer Journey

    Customer journeys are collections of touchpoints between users and organizations. A touchpoint is defined by a combination of channel, device, and user task.

  • Wireflows: A UX Deliverable for Workflows and Apps

    Wireflows are a combination of wireframes and flowcharts. They can document workflow and screen designs when there are few pages that change dynamically.

  • Designers Are Not Users

    Professional designers are very different from mainstream users, who will use your product in unexpected ways.

  • Consistency in the Omnichannel Experience

    Consistency of interaction across channels builds customer trust and leads to a successful omnichannel user experience.

  • 6 Tips for Successful Personalization

    Well-designed personalization carefully considers the creation of roles or types, ensures content is available for roles, and retains user control over the experience.

  • Augmented Reality: What Does It Mean for UX?

    AR technologies can impact the user experience by decreasing interaction cost, cognitive load, and attention switching.

  • 7 Tips for Successful Customization

    Customization tools must be simple-to-use, easy-to-find, and easily edited, with both a clear intent and a clear benefit to users.

  • Customer Journeys and Omnichannel User Experience

    Organizations must create omnichannel UX strategies that optimize the end-to-end user experience of completing a task across devices and interaction channels.

  • The Impact of Interaction Design on Brand Perception

    Your interaction-design decisions have measurable effects on your users’ emotions and how they perceive your brand.

  • Customization vs. Personalization in the User Experience

    Customization gives control to the user and personalization gives control to the site. Both can enhance experiences, but only when carefully implemented.

  • Brand Is Experience in the Digital Age

    Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.

  • Expandable Menus: Pull-Down, Square, or Pie?

    Selecting an option inside a menu depends on how far away that option is from the menu icon. Drop-down menus, megamenus, pie or radial menus, and marking menus arrange items in different patterns to optimize the reach time.

  • The Role of Enhancement in Web Design

    An enhancement is a user-interface feature that speeds up or enriches the interaction on some platforms for some users. Enhancements take advantage of special user or device capabilities and need to be backed up by more traditional ways of implementing the same interaction.

  • User Intent Affects Filter Design

    Results pages that refresh too soon or shift the page position disrupt the filtering process. Design filters and facets to offer a smooth user experience.

  • Everything I Needed to Know About Good User Experience I Learned While Working in Restaurants

    Satisfying user experiences are built on good customer-service principles. Restaurant UX provides many lessons for interaction design.

  • Long-Term Exposure to Flat Design: How the Trend Slowly Decreases User Efficiency

    Clickable UI elements with absent or weak visual signifiers condition users over time to click and hover uncertainly across pages — reducing efficiency and increasing reliance on contextual cues and immediate click feedback. Young adult users may be better at perceiving subtle clickability clues, but they don’t enjoy click uncertainty any more than other age groups.

  • Smart-TV Usability: Accessing Content is Key

    UX design for television UIs should focus on minimizing user effort and providing quick and smooth access to content.

  • Preventing User Errors: Avoiding Conscious Mistakes

    Thoughtful design is transparent and easy to understand, provides a preview, and helps users to easily correct their errors.

  • Preventing User Errors: Avoiding Unconscious Slips

    Users are often distracted from the task at hand, so prevent unconscious errors by offering suggestions, utilizing constraints, and being flexible.

  • 3 Ways to Level Up Your Visual Design Skills

    Designers, researchers, and generalists alike can improve their visual design skills through creative exercises focused on identification, replication, or exploration.

  • The Aesthetic Usability Effect and Prioritizing Appearance vs. Functionality

    Users believe that designs that look good also work well, and UX should take advantage of this. But don't make aesthetic usability lead you astray as a designer, because the UI must actually work well for long-term success.

  • Using Fitts's Law to Make Links and Buttons Easier to Click

    Fitts's Law describes how long time it takes to click a target, based on the distance to the target and its size. Use this information to make buttons and links faster to click.

  • 3 Types of Onboarding New Users

    How to familiarize users with new user interfaces? Onboarding techniques include feature promotion, customization, and instructions. All must be kept simple.

  • UI Modes and Modals

    Modes can be a hidden state and lead to user errors. But they can also make a user interface more efficient by allowing the same action to have different results, depending on the situation.

  • Direct Manipulation in User Interfaces

    Direct manipulation is an interaction technique in graphical user interfaces where users move depictions of objects around and get immediate feedback about their actions and the outcome of these actions.

  • UX vs. UI

    User experience and user interface are highly related. Both are important, but what's the difference between UX and UI? (Often confused!)

  • When is It OK to Be Inconsistent in User Interface Design?

    Consistent design enhances learnability and is usually best for usability. But if the problem you're solving is sufficiently different, then inconsistency may be better.

  • UX Animations

    Animations can make user interfaces both easier and nicer to use, but the timing has to be right, as we demonstrate in this video. Many other details also contribute to the quality of animation in the user experience.

  • Augmented/Virtual Reality vs. Computer Screens

    Will 3D user interfaces like VR and AR replace flat screens, and how should UX designers prepare for these technologies?

  • Virtual Tours

    User interfaces that simulate a presence in a physical space allow people to tour an environment without travelling there, but were mostly considered secondary by our research participants, partly because it’s currently slow and confusing to navigate virtual tours.

  • Login Walls

    Demanding that users create a new account before they are able to access a website or mobile app is only justified in rare cases. Usually, people go away, rather than scale a wall placed between them and your offerings.

  • Learnability vs Efficiency in User Interface Design

    Two of the most fundamental usability metrics are learnability (the user's ability to use a new design they have not seen before) and efficiency (the speed with which people do tasks after they have learned the interface).

  • Better Forms Through Visual Organization

    How to organize and lay out your form fields and their labels to make data entry easier for users.

  • CX vs. UX

    Customer Experience (CX) and User Experience (UX) are two common terms that mostly mean the same thing, but have different connotations. Whatever your preferred term, it's important to consider design at 3 levels of experience.

  • Dualities of User Experience (Jakob Nielsen keynote)

    Many issues in the user-experience field don’t have a simple answer. Rather there’s a tension between two good answers that are often polar opposites. Both extremes can be useful perspectives, and both have their advocates when people debate UX. How do we resolve these differences? This was Jakob Nielsen's keynote at the UX Conference in Las Vegas.

  • Disclosing Password Constraints in the UI

    Having to register for websites, services, or apps is already annoying enough for users. But complications compound when they are faced with hidden requirements for what constitutes an acceptable password.

  • Steering Law for Cursor and Mouse Movements in a GUI Tunnel

    In a graphical user interface, having the user move a cursor within a narrow path (e.g., in a hierarchical menu or a slider) follows a strict law for how easy or difficult it is to do, depending on specifics of the GUI.

  • Simple Design Is Relative

    Simplicity depends on the capacity of the information channel and what's simple for one device, can be primitive or intricate for another, since screens are information channels with a limited capacity. When you're designing for multiple devices, don't go by common cliches like "simple is good."

  • How to Empathy Map

    A 5-step process for creating empathy maps that describe user characteristics at the start of a UX design process.

  • Designing Empty States in Complex Applications: 3 Guidelines

    Empty states provide opportunities for designers to communicate system status, increase learnability of the system, and deliver direct pathways for key tasks. This article provides guidance for designing empty-state dialogues for content-less containers.

  • Sticky Headers: 5 Ways to Make Them Better

    Persistent headers can be useful to users if they are unobtrusive, high-contrast, minimally animated, and fit user needs.

  • 8 Design Guidelines for Complex Applications

    Despite great diversity in the workflows and end users supported by complex applications, these 8 design guidelines are generally applicable.

  • State-Switch Controls: The Infamous Case of the "Mute" Button

    On–off controls that switch between two different system states need to clearly communicate to users both the current state and the state the system will move to, should the user press that control.

  • Virtual Tours: High Interaction Cost, Moderate Usefulness

    Virtual tours are an occasionally useful secondary tool for checking on specific details, but most users find them to be high effort, slow, and of limited value.

  • Listboxes vs. Dropdown Lists

    Listboxes and dropdowns are compact UI controls that allow users to select options. Listboxes expose options right away and support multi-selection while dropdowns require a click to see options and support only single-selection.

  • Drag–and–Drop: How to Design for Ease of Use

    Clear signifiers and clear feedback at all stages of the interaction make drag–and–drop discoverable and easy to use.

  • Treemaps: Data Visualization of Complex Hierarchies

    A treemap is a complex, area-based data visualization for hierarchical data that can be hard to interpret precisely. In many cases, simpler visualizations such as bar charts are preferable.

  • Accot-Zhai Steering Law: Implications for UI Design

    Dropdowns, hierarchical menus, sliders, or scroll bars involve steering a pointer or a cursor through a tunnel; optimal design for these GUI elements should consider the Steering Law.

  • Split Buttons: Definition

    A split button is a dual-function menu button that offers a default action as well as the possibility of choosing a different action by selecting from a set of alternatives.

  • Touch Targets on Touchscreens

    Interactive elements must be at least 1cm × 1cm (0.4in × 0.4in) to support adequate selection time and prevent fat-finger errors.

  • Modes in User Interfaces: When They Help and When They Hurt Users

    In a modal interface, the same user action can have different results depending on the state of the system. Poorly signaled modes can easily trigger user errors with disastrous consequences.

  • Top 10 Application-Design Mistakes

    Application usability is enhanced when the UI guides and supports users through the workflow.

  • How to Report Errors in Forms: 10 Design Guidelines

    Help users recover from errors by clearly identifying the problems and allowing users to access and correct erroneous fields easily.

  • Tooltip Guidelines

    Tooltips are user-triggered messages that provide additional information about a page element or feature. Although tooltips aren’t new to the web, they are often incorrectly implemented.

  • Design Guidelines for Input Steppers

    Reduce input effort for fields with values that vary little from the default by allowing users to increase or decrease the number in a single button press.

  • UX Guidelines for Recommended Content

    Encourage engagement with recommendations by presenting them prominently, segmenting suggestions into clear categories, and providing methods for users to give feedback.

  • Microinteractions in User Experience

    Microinteractions convey system status, support error prevention, and communicate brand. They are initiated by a trigger, are single-purpose, and can make the experience engaging.

  • Individualized Recommendations: Users’ Expectations & Assumptions

    Users appreciate personalized content suggestions and are willing to give up some of their privacy for quality recommendations, while accepting some inaccurate recommendations.

  • Intelligent Assistants: Creepy, Childish, or a Tool? Users’ Attitudes Toward Alexa, Google Assistant, and Siri

    Users assume that assistants have a low level of competence for complex tasks and find them to be socially awkward to interact with.