Essay by Don Norman: The Rise of the Small
Steelcase celebrated its 100th anniversary by asking 100 people to write essays about their dreams for the next 100 years. It is an impressive list of people and I am honored to be one of them. My essay, my dream is "the rise of the small." Here is the start: I dream of the power of individuals, whether alone or in small groups, to unleash their creative spirits, their imagination, and their talents to develop a wide range of innovation.