Articles

Kathryn Whitenton

Kathryn Whitenton is Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.

@kwhitenton

Articles and Videos

Case Study: Iterative Design and Prototype Testing of the NN/g Homepage
August 26, 2018Aug 26, 2018 | Article: 6 minutemins to read
The NN/g homepage redesign relied on rapid iterative prototyping, and usability testing, to balance multiple design objectives.
UX Visualization Techniques Reduce Your Cognitive Load
June 22, 2018Jun 22, 2018 | 1 minutemin video
UX deliverables such as journey maps and affinity diagrams help designers visualize information, so they can be better understand and act on it.
How to Test Visual Design
June 17, 2018Jun 17, 2018 | Article: 10 minutemins to read
When evaluating fonts, colors, and other visual details, assess both aesthetic impressions and behavioral effects.
Most Important Skill Required for UX Professionals
April 20, 2018Apr 20, 2018 | 2 minutemin video
What do successful user experience professionals have in common? Empathy. It’s the ability to understand the perspective and motivations of other people.
Canine UX: Essential Usability Principles for Dogs
April 1, 2018Apr 1, 2018 | Article: 6 minutemins to read
When creating interfaces for canines, keep in mind their mobile, social, and visual traits, and modify your usability-testing methods to suit this audience.
When Making Design Tradeoffs, Don’t Forget Hidden Costs
March 23, 2018Mar 23, 2018 | 2 minutemin video
When making design decisions, analyze the alternatives to identify hidden costs before you get stuck paying for them.
The Two UX Gulfs: Evaluation and Execution
March 11, 2018Mar 11, 2018 | Article: 6 minutemins to read
With every interaction, users must overcome the twin challenges of understanding the current state of a system and figuring out how to change it. Designers can support them by being aware of these gulfs and bridging them with a transparent conceptual model.
How to Deal With Bad Design Suggestions
December 10, 2017Dec 10, 2017 | Article: 5 minutemins to read
Gracefully respond to unsolicited design ideas, and prevent them from derailing good design. Turn them into UX learning experiences.
How to Avoid Bias in Card Sorting
December 8, 2017Dec 8, 2017 | 2 minutemin video
The items included in card sort studies affect results. Avoid bias by choosing items that proportionately represent your offerings.
Voice First: The Future of Interaction?
November 12, 2017Nov 12, 2017 | Article: 7 minutemins to read
Devices which include screens, but employ voice as the primary input method point the way towards a more integrated and useful holistic user experience.
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