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Articles

Kara Pernice

Kara Pernice is Senior Vice President at Nielsen Norman Group. Pernice pioneered UX research methods beginning in the early 1990's, and continues to evolve user-centered research methods and processes to best collaborate with organizations. She helps to improve their UX strategy, increase their UX maturity, and derive experiences that useful, simple, and surpass business goals. Pernice is accomplished at evaluating and managing design situations, and crafting with a team the most fitting research methods, and converting this analysis into insights and outstanding designs. She is the creator of NN/g's Intranet Design Annual and UX Certification Program. 

@karaann

Articles and Videos

  • Why MVP Is the Antithesis of Good UX

    Pursuing a "minimum viable product" (MVP) as a design strategy may work for startups, but usually leads to poorly integrated user experience for established design team working in traditional product categories.

  • 4 Noteworthy Intranet Design Trends in 2019

    Striking trends from this years’ Intranet Design Annual include user-targeted search, core task support, launch fanfare, and integrated access to key tools.

  • 5 Signs to Diagnose Low UX Maturity in Your Organization

    How can you determine whether your organization is doing UX right? One tool is to estimate the UX maturity: high (set up for systematic success) or low maturity (mostly fail, and ship bad design, unless you're lucky). This video presents the main signs of low UX maturity.

  • The User Experience of Public Bathrooms

    Public restrooms are plagued by unusable toilet-paper dispensers, difficult flushing controls, and poor stall-status visibility. Many of these issues can be addressed by following standard usability practices.

  • Internet of Things (IoT) and User Experience

    The Internet of Things (IoT) poses many challenges since these systems rarely follow even basic usability guidelines. UX professionals have many opportunities for contributing to this new generation of devices and solutions in a major way.

  • 10 Best Intranets of 2019

    The winners of the Intranet Design Annual award improve digital workplace support through better (often federated) search, surfacing data, and actionable visual design as well as easier access to key apps and business tools.

  • UX Debt

    Understand the four critical activities that design teams should be focusing on when it comes to UX debt.

  • Branding an Intranet

    The name of the intranet, its logo, and the visual relationship with the company’s external website are key elements to consider when establishing a brand and an identity for your intranet.

  • Where Should UX Report: Centralized, Product, or Somewhere else?

    There are clear benefits and drawbacks to doing UX work as part of a UX team or a product team. Knowing and addressing these can help you grow the organization’s UX maturity, improve awareness about UX, and hone your craft.

  • Intranet Design After a Merger or Acquisition

    Building an intranet for a newly expanded organization calls for empathy, balance, and often some resistance toward upper management.