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Articles

Kate Moran

Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

@kate__moran

Articles and Videos

  • Remote Usability-Testing Costs: Moderated vs. Unmoderated

    Exact costs will vary, but an unmoderated 5-participant study may be 20–40% cheaper than a moderated study, and may save around 20 hours of researcher time.

  • The Case for Remote Moderated Usability Testing

    Remote usability studies can be run completely by software (unmoderated), or a human UX researcher can facilitate the study, even if the test participant is remote (at home or their own office, rather than yours).

  • The Benefits of Benchmarking Your Product's UX

    Collect UX metrics to show how well your design is performing over time or relative to competitors. If numbers are down, you know what needs improvement. If up, ROI data is a key management tool.

  • Benchmarking UX: Tracking Metrics

    Quantitatively evaluate a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard.

  • Remote Moderated Usability Tests: How to Do Them

    The key to good remote moderated testing is to be thoroughly prepared and organized. Follow these 7 steps to ensure your study’s success.

  • Three Key SERP Features: Featured Snippets, People Also Ask, and Knowledge Panels

    These elements of search-engine results pages can direct attention, help people reformulate their queries, and influence users’ information needs.

  • The Biggest Mistake in Writing for the Web

    Before you write any content for the web, you should clearly define who will read it, what the reader’s goals are, and what impact you want your content to have on the reader.

  • Remote Moderated Usability Tests: Why to Do Them

    Remote unmoderated usability testing is so fast and easy that some teams make it their only evaluation method. But don’t shy away from its more robust alternative, the remote moderated usability test, which can give you more information and is also inexpensive.

  • How People Read Online: New and Old Findings

    Looking back at findings from a series of eyetracking studies over 13 years, we see that fundamental scanning behaviors remain constant, even as designs change.

  • Good Abandonment on Search Results Pages

    Now that people can easily find answers to their questions directly on results pages, content creators must rethink their role in providing information to their users.