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Articles

Kate Kaplan

Kate Kaplan is Insights Architect at Nielsen Norman Group. She specializes in the application of human-centered design and research practices to enterprise UX challenges.

Prior to joining NN/g, Kate was VP of Strategy at the digital marketing agency Centerline Digital, where she led a cross-disciplinary team of UX designers, content strategists and digital marketers in solving complex problems for high-technology B2B organizations, such as IBM, GE and National Instruments.

@katewkaplan

Articles and Videos

  • Remote UX Work: Guidelines and Resources

    Even though in-person UX sessions are typically ideal, sometimes budget or travel restrictions necessitate remote UX work. This article presents guidelines for remote user research, UX workshops or presentations, and collaboration.

  • DesignOps: Top Questions Answered

    Why have design operations increased in importance in recent years? Who should do DesignOps anyway? And how to best fit a DesignOps practice into an existing organization?

  • UX Workshops vs. Meetings: What's the Difference?

    Meetings are for sharing information; workshops are for solving a problem or reaching an actionable goal. We compare the differences in purpose, scope, length, structure, and preparation time for workshops and meetings.

  • Intentional Silence as a Moderation Technique

    When conducting user interviews or running usability studies, don't rush to talk as soon as the user stops speaking. Deliberately staying silent for longer than it feels comfortable will often prod users into saying more.

  • How to Get Stakeholders to Sketch: A Magic Formula

    Collaborative sketching is a powerful tool for building buy-in for design decisions; however, it can be difficult to get stakeholders comfortable with the idea of drawing in a group setting. These variables help make group sketching more productive and effective with stakeholders.

  • 5 UX Workshops and When to Use Them: A Cheat Sheet

    5 common UX workshops, explained. Learn about 5 UX workshops and how to use them within the design process.

  • How to Get Stakeholders to Sketch: A Magic Formula

    In ideation and many other UX activities, we want to include stakeholders and get them to participate in sketching UI prototypes and other visuals. Here are four tactics to getting everybody to sketch in your UX workshops.

  • DesignOps FAQ: 6 Common Questions About Design Operations

    Because the field is being defined in real time, practitioners often have questions about what Design Operations means, and how to establish DesignOps practices.

  • ResearchOps 101

    How to amplify the value and impact of user research at scale (when doing lots of UX work and the associated research).

  • Where Should UX Report? 3 Common Models for UX Teams and How to Choose Among Them

    Design and user research usually report to either a centralized UX team, a product team, or a hybrid of these. There are clear benefits and drawbacks to each model.