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Articles

Anna Kaley

Anna Kaley is a User Experience Specialist with Nielsen Norman Group. Prior to joining NN/g, Anna worked for more than 10 years in user experience architecture and digital strategy. She conducted complex user research, service, and experience design for healthcare, agriculture, finance, tourism, retail, and engineering clients.

@akaleyux

Articles and Videos

  • UX Debt

    Understand the four critical activities that design teams should be focusing on when it comes to UX debt.

  • Establishing Tone of Voice

    Learn how to establish tone of voice in your experience and evaluate the impression your copy leaves on users.

  • The Mobile Checkout Experience

    Optimize the checkout experience on mobile ecommerce channels by taking into account the strengths and limitations of mobile devices. Aim to minimize the number of steps and typing, and take advantage of capabilities such as geolocation and the camera.

  • UX Debt: How to Identify, Prioritize, and Resolve

    Like tech debt, UX debt piles up over time and, if left unaddressed, leads to compounding user problems and costly cleanup efforts. Agile teams can modify their processes to track and resolve UX debt.

  • Clarifying the UX Role for Your Team

    Tips to help clarify the role of UX and how to navigate the relationship dynamics between UX and the rest of the team within an Agile development process.

  • Pitfalls of Conversion-Rate-Only Concern

    Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing for humans.

  • Match Between the System and the Real World: The 2nd Usability Heuristic Explained

    Systems should speak users' language, follow real-world conventions, and make information appear in a natural and logical order.

  • Using Content Frames in the Design Process

    Content frames are a tool that can help us make sure we’re not waiting until the end of the design process to incorporate real content into the experience.

  • The New Ecommerce User Experience: Changes in Users’ Expectations

    Powerhouse retail platforms shape customers’ expectations for a stellar online-shopping experience.