Articles

Sarah Gibbons

Sarah Gibbons is Nielsen Norman Group's Chief Designer. She works at the intersection of design research, strategy, and user experience design.

Articles and Videos

  • Foundational UX Workshop Activities

    There are 7 activities that act as a foundation for every UX exercise during a workshop or collaborative team meeting. By understanding these, you can create almost any other exercise you need.

  • UX Workshop Energizers and Icebreakers

    3 quick game-like activities you can use with participants in a UX workshop to get the team energized and ready to be creative and productive before turning to the real work of the meeting.

  • UX Research Cheat Sheet

    Different user research methods are suited for different stages of the UX design process. Here's an overview of the best methods to discover, explore, test, and listen.

  • User Need Statements in Design Thinking

    Before you draw a single pixel, define what user need you're trying to solve with the (next-step) user-experience design. UX should be grounded in real user needs.

  • Service Blueprinting: Top Questions Answered

    Service blueprints are the primary tool for service design, but practitioners often misunderstand how they relate to journey mapping, who should be involved in the process, and how to sell their value to the organization.

  • The "Parking Lot" in UX Workshops: Friend or Foe?

    To maintain focus in a UX workshop, set aside ideas in a "parking lot" if they diverge from the stated agenda. Parked ideas should be discussed later when they won't slow the team's momentum in addressing the meeting's main topic. Here are 3 guidelines for making the most of a parking lot.

  • Design Thinking Is Like Cooking

    As you learn design thinking, you progress through stages: being a beginner, an intermediate practitioner, and possessing advanced expertise. This progression is like learning to cook: you won't be a master chef on day 1, but there are appropriate skills to aim for at each level.

  • Service Blueprinting in Practice: Who, When, What

    UX practitioners associate the term “service blueprinting” with an artifact, framework, or collaborative tool. Those surveyed used service blueprints early on or near the end of the product-design lifecycle.

  • 3 Powerful Visual Mapping Strategies in UX Design

    Cognitive maps, mind maps, and concept maps are different ways of visualizing mental models. They each have a role in the UX design process.

  • Parking Lots in UX Meetings and Workshops

    A parking lot captures unrelated questions or out-of-scope conversation during UX meetings or workshops in order to keep the discussion focused and maintain momentum.